The ultimate all-in-one marketing glossary

A website’s main summary. It is mainly used to tell search engines what a page is about.

Web page visits in a given timeframe.

Web pages rank using PageRank. Google uses it to evaluate content’s credibility. If a big site links to you, Google considers that a vote of confidence.

Average page views per visit. Repeated page views count.

Paid advertising to raise brand, product, and website awareness. It is targeted to relevant audiences and can be measured using trackable behaviour metrics.

Advertising or media you purchased.