Trades and Home Improvement Businesses

With millions of Canadians investing in real estate and home renovations each year, there has never been a better time to be in the trades and home improvement business.

However, this booming business has become a double-edged sword for many companies in this sector. The abundance of available opportunities has led to high competition as more and more people rush to capitalize on that high market demand. Having the skills to do the job does not mean that homeowners will automatically choose you over the many other businesses operating in this sector.

This is where digital marketing comes in. Digital marketing promotes your brand, affirms your expertise, and tells homeowners what your business does differently than nearby contracting companies. In short, it attracts more prospective customers and gives them compelling reasons to hire you.

Digital Marketing for Trades
Digital Marketing for Home Improvement Business

Benefits of Digital Marketing for Trades and Home Improvement Businesses

Digital marketing services help the trades and home improvement industries in a number of ways, including:

  • Building Consumer Trust. Many homeowners and developers are hesitant to hire an unknown contracting company for fear of incurring thousands of dollars of damage to their property. Promoting yourself using professional digital marketing campaigns builds your business’ professional reputation and inspires greater consumer confidence.
  • Making Your Range of Services Known. Trades companies are versatile enterprises with a multitude of typical service offerings. Your would-be customers need to know what kinds of jobs they can contact you to get done.
  • Choosing Flexible Solutions That Meet Your Needs. Trades and home improvement businesses come in a variety of sizes and structures. Digital marketing is an extremely versatile and flexible form of marketing that can grow in tandem with your business, helping you reach greater goals without taking over too much of your budget.
  • Standing Up to the Competition. There are hundreds of home contracting companies operating all over the GTA, but yours is one of a kind. Digital marketing spreads awareness of your brand, highlights what makes your company unique, shows your leads why you deserve their business.

Our Digital Marketing Services

WSI Comandix is a top Toronto digital marketing agency with a long history of serving trades and home improvement businesses. Some of our most popular services for businesses in this industry include:

Your company website is the ultimate destination for all of your digital marketing initiatives. It should look great, load quickly, and above all, represent your business well. We create websites that showcase your professionalism and help new leads understand why your company is the right choice for their latest home improvement project.


Navigation Services

Your website might look great, but how easy is it to use? Navigation is a key factor in website visibility and user engagement. We design (or redesign) websites with clean, easy-to-understand layouts that help users find what they need without becoming frustrated in the process.

Your new optimized website cannot generate revenue for you if it no one visits it. Our SEO services bring your site up to the top of the search ranks for relevant keywords, maximizing the number of people who will see it and may end up clicking on it.

PPC ads are excellent tools to help you quickly boost your business’s online presence while you wait for longer-lasting strategies to bear fruit. We create compelling PPC ads that drive high web traffic you can capitalize on while your other digital marketing investments mature.

An optimized Google My Business profile is one of the best ways to get your business seen by local users in your service areas. We provide GMB management services to keep your page engaging, up-to-date, and stocked with positive reviews that help your business build social trust.

In the new information age, sharing what you know is the best way to get your business more attention online. We create blog posts, social media posts, infographics, and other content you can share to show off your business’s expertise and convince homeowners that you have the expertise needed to help them with their projects.

Digital Marketing is Perfect for All Areas of the Home Improvement and Trades Sector, Including:

  • Arborists
  • Construction
  • Flooring
  • General Contractors
  • Pool Service
  • Roofing
  • Windows and Doors

We Can Help Your Trades Business Grow

At WSI Comandix, we know that partnering with us for digital marketing is a big commitment, and we want you to feel confident in your decision. Here are some of our company’s best qualities and how they help us achieve better results for clients like you.

  • Local Expertise. Renovation is an inherently local business, and your digital marketing needs to reflect that. We have more than 20 years of experience operating within the GTA, and in that time, we have built a strong understanding of the needs of local consumers. We pair this intimate knowledge with our best-on-class local SEO skills to create marketing campaigns that never fail to reach and convert high-value local users.
  • Extensive Industry Experience. Understanding the home renovations market is key to successfully reaching interested consumers in this space. Our knowledge of this highly competitive services market allows us to create campaigns that will help your business build a stronger and more distinct brand that resonates with GTA homeowners.
  • Results You Can Measure. Marketing services are an investment; businesses understandably want to know that what they are buying makes a tangible impact on their bottom line. We track and monitor the data our work generates, then report our findings to you in detail to demonstrate the value of our services.
  • Genuine Commitment to Your Success. When we work with our clients, we become personally invested in their business and goals. We want to see your business grow and thrive, and we will apply all of our considerable skills toward making that happen.

Your future customers are out there, and it is time they know what your business has to offer. WSI Comandix is here to make it happen. Our digital marketing services for contractors will get your home renovation business noticed and convert more leads into happy clients who will turn to you for all their remodelling needs. Contact us today and let our digital marketing agency’s contractor marketing services help you build a customer base as solid as a concrete foundation.

Speak with a WSI Expert today

Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.

We look forward to chatting!

  • “WSI Comandix is a highly capable Digital Marketing company, who take a personal and passionate interest in your business and success. Mike, Peter and the team at WSI Comandix take responsibility for results. This is in contrast to most D.M. companies that we encountered. I highly recommend WSI Comandix, and suggest to anyone new to Digital Marketing, educate yourself first. There are a lot of false claims out there in the Digital Marketing universe. Don’t get taken advantage of.”

    Dave Geiss - Officescape Markham

  • “I’ve had the pleasure of working with Mike and the WSI team for over 6 years and a variety of projects, big and small, for Herjavec Group. From entire website redesigns to ad-hoc support and development, WSI is always responsive, professional and knowledgeable. They remain my #1 trusted resource for web initiatives and an extension of our team.”

    Kaleigh Tait - Herjavec Group

  • “The team at WSI has been an absolute dream to work with. They spent countless hours learning about our company and our clients before laying the foundation of design. We received ongoing support and what seemed to be like endless changes until our website was exactly what we needed. All changes were made quickly, and responses from the team were timely. Our lead generation from google has tripled since we published our new and improved website. We are incredibly happy with the end result. I would suggest WSI to anyone that needs a website!”

    Jessica Payne - Helping Hands Doula

  • “WSI Comandix has progressively produced month over month starting with a small-scale campaign / budget and as results started to appear, I have increased to a larger scale campaign which has been rewarding. New customers are finding our brand and are engaging for highly profitable project opportunities.”

    Sam Beninato - renoWOW!

  • “WSI/Comandix is that digital campaign manager. When you have principal Peter Jasniewski and Senior Project Manager Mike Gualtieri on your marketing team you will have unquestionably the best campaign outcome for your digital dollars. They will propose, suggest, educate and implement for you and your entire team.”

    David Hirsh - Brandy Lane Homes


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Learn firsthand why other businesses work with WSI.