Landing Page Optimization
Improve Landing Page Performance to Generate More Revenue Opportunities
In any challenging marketplace, differentiation from any and all competitors will be a key factor in capturing a larger/the largest share of the business. Marketing and advertising will of course play a major role in establishing this degree of separation from your competition, including a focused effort on driving more traffic to your company’s website.
However, limiting this focus to increasing your website traffic may not be sufficient to attain your ultimate goal of increasing sales and market share. An emphasis must also be placed on conversion rates – getting customers to go beyond just visiting your website and take a specific action that will produce opportunities to acquire new and/or additional business. In effect, improving or optimizing the performance of your landing page design, without necessarily increasing your advertising budget, can help you generate greater revenues.
Landing Page Pointers to Increase Your Conversion Rates
To effectively convert your landing page traffic into revenue opportunities, several aspects of your digital marketing strategy should be examined and, if needed, refined or re-defined.
Here are five elements to address with respect to improving or optimizing the effectiveness of your landing pages:
Defining your objectives
- What is the focal point of your marketing campaign?
- What results do you specifically want to achieve?
Landing page design
- Is the page specific to your message or too busy/distracting?
- Have you positioned your main message for maximum impact?
- Have you incorporated any images/videos or it is mainly text?
- Does it present any guarantees or customer testimonials?
- And what about social media platforms (Facebook, Twitter)?
Knowing your audience
- How would you define your ideal customers?
- Does your offer or message appeal to their specific needs?
- Or is your message too broad to have any appeal at all?
Having a call-to-action
- What action do you want your customers to take next?
- Contact you? make a purchase? register for a seminar?
Monitoring performance (on a regular basis)
- What are the activity levels (traffic, length of visits, conversions)?
- Do you need to make any adjustments as a result?
For support and guidance in improving the effectiveness of your landing pages, call the optimization experts at WSI Comandix today at 905-475-3675.
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“WSI Comandix is a highly capable Digital Marketing company, who take a personal and passionate interest in your business and success. Mike, Peter and the team at WSI Comandix take responsibility for results. This is in contrast to most D.M. companies that we encountered. I highly recommend WSI Comandix, and suggest to anyone new to Digital Marketing, educate yourself first. There are a lot of false claims out there in the Digital Marketing universe. Don’t get taken advantage of.”
Dave Geiss - Officescape Markham
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“I’ve had the pleasure of working with Mike and the WSI team for over 6 years and a variety of projects, big and small, for Herjavec Group. From entire website redesigns to ad-hoc support and development, WSI is always responsive, professional and knowledgeable. They remain my #1 trusted resource for web initiatives and an extension of our team.”
Kaleigh Tait - Herjavec Group
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“The team at WSI has been an absolute dream to work with. They spent countless hours learning about our company and our clients before laying the foundation of design. We received ongoing support and what seemed to be like endless changes until our website was exactly what we needed. All changes were made quickly, and responses from the team were timely. Our lead generation from google has tripled since we published our new and improved website. We are incredibly happy with the end result. I would suggest WSI to anyone that needs a website!”
Jessica Payne - Helping Hands Doula
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“WSI Comandix has progressively produced month over month starting with a small-scale campaign / budget and as results started to appear, I have increased to a larger scale campaign which has been rewarding. New customers are finding our brand and are engaging for highly profitable project opportunities.”
Sam Beninato - renoWOW!
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“WSI/Comandix is that digital campaign manager. When you have principal Peter Jasniewski and Senior Project Manager Mike Gualtieri on your marketing team you will have unquestionably the best campaign outcome for your digital dollars. They will propose, suggest, educate and implement for you and your entire team.”
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