The ultimate all-in-one marketing glossary

A/B Testing

Also known as split testing, it is a user-experience research process in which two versions of a single variable, such as a webpage, are compared against each other to find out which one performs better. The process is conducted to enhance digital marketing efforts.


Website analytics metric that shows the percentage of visitors who left a website before completing the intended task.

Accelerated Mobile Page (AMP)

An open-source framework used to increase the page load speed for web pages to provide a faster and better experience to mobile phone users.


An account in a CRM tool refers to the client or company you do business with.


The process of targeting new audiences to gain a new client or customer for your business.