Narrowing Statement
An exercise used when narrowing your audience focus that helps define who your audience is, the specific needs you can help them with, and how you are qualified to do this.
- A/B Testing
- Abandonment-Rate
- Above The Fold
- Accelerated Mobile Page (AMP)
- Account
- Acquisition
- Action Plan
- Actions
- Active Client
- Active Media
- Activity Rate By Channel
- Ad
- Ad Auction
- Ad Blockers
- Ad Click
- Ad Exchange
- Ad Extension (Google Ads)
- Ad Extensions
- Ad Formats
- Ad Groups
- Ad Impression
- Ad Impression Arrival
- Ad Network
- Ad Platform
- Ad Rank
- Ad Saturation
- Ad Scheduling
- Ad Space
- Ad Unique User
- Ad Unit
- Adaptive Web Design
- Adobe Analytics
- AdRoll
- Ads Manager
- Advertiser
- Advertising Tag Line
- Advocates
- Affiliate Marketing
- Affiliate Publisher
- Affinity Audience
- Affinity Content
- Aggregated Curation
- Aggregated Posting
- Ahrefs (Tool)
- Algorithms
- Alphabet
- Alt Text
- Analytics
- Analytics Tool
- Anchor Text
- Annotations
- API (Application Programming Interface)
- App (Application)
- App Monetization
- App Store Optimization (ASO)
- Attribution
- Auction Buy
- Audience Attitude
- Audience Behaviour
- Audience Engagement
- Audience Insights
- Audience Levels Of Understanding
- Audience Listening
- Audience Reach
- Audience Research
- Audience Segments
- Audience Targeting
- Audiences
- Automatic Bid
- Automation
- Average Deal Size By Lead Source
- Average Order Value (AOV)
- Average Position
- Average Visit Duration
- Awareness
- B2B Content
- B2C Content
- Backlink
- Banner Ad
- Barriers To Entry
- Behavioural Analytics
- Behavioural Data
- Behind The Scenes (BTS)
- Benchmarking
- BERT
- Best Case
- Bid
- Bid Auction
- Bid Modifiers
- Bing
- Bing Webmaster Tools
- Black Hat SEO
- Blocking
- Blog
- Blogging
- Board
- Body Content
- Boolean Search
- Bottom Of Funnel (BOFU)
- Bottom Of The Funnel Customers
- Bounce Rate (BR)
- Brand
- Brand Advocates
- Brand Affinity
- Brand Ambassador
- Brand Awareness
- Brand Channel
- Brand Content
- Brand Engagement
- Brand Identity
- Brand Personality
- Brand Positioning
- Brand Purpose
- Brand Sentiment
- Brand Story
- Brand Storytelling
- Brand Values
- Brand Visibility
- Breadcrumbs
- Broad Match
- Broadcast
- Budget
- Budget, Authority, Need And Timeframe (BANT) Criteria
- Bumper Ad
- Business Goals
- Business Listing
- Business Objectives
- Business Value Proposition (BVP)
- Business-To-Business (B2B)
- Business-To-Consumer (B2C)
- Buyer Persona
- Buyer’s Journey
- Buying Cycle
- Buying Signal
- Calendar Sharing
- Call Ads
- Call To Action (CTA)
- Call Tracking Number (CTN)
- Campaign
- Campaign And Ad Groups
- CAN-SPAM Act
- Canonical
- Canvas Application
- Carousel
- Carousel Ad
- Cart Abandonment Email
- Cascading Style Sheets (CSS)
- Case Studies
- CASL
- Catalogue (Facebook)
- CCPA
- Channel
- Chatbot
- Chief Executive Officer (CEO)
- Chief Information Officer (CIO)
- Chief Marketing Officer (CMO)
- Chief Operating Officer (COO)
- Chief Security Officer (CSO)
- Chief Technology Officer (CTO)
- Chronological Curation
- Churn Rate
- Click
- Click Share
- Click-To-Call
- Clickthrough Rate (CTR)
- Client Lifecycle
- Cloaking
- Close Plan
- Commit
- Communication Style
- Community Density
- Community Management
- Community Of Interest
- Company Page
- Company Page Analytics
- Competitive Insights
- Competitive Landscape
- Competitive Research
- Competitor Analysis
- Competitor Monitoring
- Completed Download
- Connection
- Consideration
- Consumer Barometer
- Consumer Insights
- Container Tag
- Content
- Content Audit
- Content Calendar
- Content Creation
- Content Curation
- Content Discovery
- Content Distribution
- Content Exclusions
- Content Management
- Content Management System (CMS)
- Content Marketing
- Content Optimization System (COS)
- Content Personalization
- Content Repurposing
- Content Seeding
- Content Strategy
- Content Targeting
- Conversion
- Conversion Metrics
- Conversion Objective
- Conversion Rate
- Conversion Rate Optimization (CRO)
- Conversion Tracking
- Cookie
- Cookie And Privacy Policy
- Cookie Tracking
- COPE
- Core Web Vitals
- Cost Per Acquisition (CPA)
- Cost Per Action (CPA)
- Cost Per Click (CPC)
- Cost Per Conversion (CPC)
- Cost Per Download (CPD)
- Cost Per Engagement (CPE)
- Cost Per Lead (CPL)
- Cost Per Mile (CPM)
- Cost Per View (CPV)
- Crawler
- Crawling
- Creative Brief
- Creative Strategy
- Creator Marketplace
- Criteo
- CRM Dashboard
- Cross-Linking
- Cross-Posting
- Crossing The Chasm
- Cultural Trend Research
- Customer Acquisition Cost (CAC)
- Customer Detail
- Customer Engagements
- Customer Experience
- Customer Journey
- Customer Lifetime Value (CLV Or CLTV)
- Customer Persona
- Customer Relationship Management (CRM)
- Customer Testimonials
- Dashboards
- Data
- Dayparting
- Deadlines
- Deal Review
- Defined Audience Targeting
- Delivery Rate
- Demand Waterfall
- Demographics
- Description
- Desk Research
- Devices
- Digital Advertising
- Digital Advertising Audit
- Digital Audit
- Digital Brand Management
- Digital Channels
- Digital Crisis Management
- Digital Cross-Selling
- Digital Data
- Digital Display Advertising
- Digital Engagement
- Digital Formats
- Digital Insights
- Digital Marketing
- Digital Marketing Plan
- Digital Media
- Digital Messaging
- Digital Research
- Digital Sales Forecasting
- Digital Sales Leadership
- Digital Sales Messaging
- Digital Sales Strategy
- Digital Selling
- Digital Strategy
- Digital Territory Analysis
- Digital Upselling
- Dimensions
- Direct Mail Or Message (DM)
- Direct Marketing
- Direct Traffic
- Discovery
- Display Ads
- Display Network
- Display Partner
- Disruptive App
- Distilled Curation
- DMP (Data Management Platform)
- Domain Authority/ Domain Rating
- Domain Name
- Domain Name System (DNS)
- Double Opt-In
- Drive Product Recall
- DSP (Demand-Side Platform)
- Dual Screening
- Duplicate Content
- Dwell Time
- Dynamic Ads
- Dynamic Content
- E-A-T (Expertise, Authoritativeness, & Trustworthiness)
- Earned Media
- Ecommerce Revenue
- Ecommerce Transactions
- Email And Automation Marketing
- Email Deliverability
- Email Filtering
- Email Marketing
- Email Service Provider (ESP)
- Email Subscriptions
- Emotional Intelligence
- Emotional Response
- Employee Advocacy
- Empowered Customers
- Enablement
- Engagement
- Engagement Metrics
- Engagement Rate
- Entry Page
- Ephemeral Content
- ESP (Emotional Selling Proposition)
- Event
- Event Posts
- Event Tracking
- Evergreen Content
- Exact Match
- Executive Profile
- Executive Sponsor
- Exit Page
- Expanded Text Ad (ETA)
- Explicit Lead Scoring Metric
