The ultimate all-in-one marketing glossary

A Facebook business page application that adds functionality. Competitions, inquiry forms, embedded websites, storefronts, and more are page applications.

Page authority, like domain authority, is a Moz-created score from 1 to 100 that measures a web page’s SEO weight in search engines. It is similar to the Ahrefs SEO tool URL rating metric.

Measurements used to better assess a website’s user experience. These can include Core Web Vitals, HTTPS, mobile-friendliness, and more.

Labelled section of text at the top of a webpage.

A request from a user of a site for a page’s content. Advertisers are charged for each period being measured.

How quickly a web page loads, on a scale from 0 to 100.