Zero Moment Of Truth (ZMOT)

Google calls a certain step in the buying process the "zero moment of truth," or ZMOT. It refers to when someone does research on a product or service before making a decision to buy it.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Free Digital Marketing Insights and Advice

The WSI Inside Edge newsletter is your go-to-place to get tips, tricks and best practices on all things related to digital marketing.


    We are committed to protecting your privacy. For more info, please review our Privacy Policy. You may unsubscribe at any time.