Local SEO Services in Toronto
What Is Local SEO?
It is no secret that search engine optimization, or SEO, helps your business achieve greater visibility online. Websites with top positions on Google enjoy much higher click-through and conversion rates than ones that appear lower in the rankings.
This same principle also applies to searches done by local users. Consumers who want to visit a shop, restaurant, or other nearby business will often perform a search to find the establishment they want before they head out or even while they are on the go.
Google also prioritizes local results for searches and displays the Google Map Pack on the SERP (search engine results page). Also known as the Google Local Pack or Google 3-Pack, it uses your location to show the top three highest-ranked local businesses that meet your search criteria and are in your area. These listings appear on the SERP above the organic results, meaning your local listing could, at times, get better visibility than your website.
With good local SEO, you can ensure your website appears at the top of relevant SERPs for these high-intent users. This strategy can be very rewarding, as 72% of users who conduct a local search go on to visit a business located within 10 kilometres of them, giving you a valuable opportunity to make a sale.
Local Search Engine Optimization Services
For many businesses in Toronto and the GTA, the local market is a key target. Even if some of your customers are in other cities or countries, having a strong presence in your area is both beneficial and necessary to stay competitive.
Potential customers frequently search for nearby businesses online to learn more about them. They are looking for information, including directions, opening hours, and product selection or availability. Many of them are ready to make a purchase immediately. If these shoppers cannot find your business online, you will lose the sale.
Your web presence and performance in local search queries are critical for the success of your company. An expertly crafted local SEO strategy will help your business rank for the right keywords, ensure your online listings are accurate, up-to-date, and get your business seen by local customers.
How WSI Comandix Can Help with Local SEO
We offer a full suite of services for businesses seeking to improve their local SEO. These include:
- Google My Business Profile Creation & Optimization. Google My Business is an essential tool for businesses hoping to capture a local customer base. We create an optimized Google My Business profile for your company to ensure that the search engine displays your website to people browsing in your geographic area.
- Bing Places for Business Listing. Not every lead out there uses Google, and you will miss out on their business if you restrict your SEO marketing to Google-based channels. We create a profile for your company on Bing’s Places for Business platform and ensure that it is optimized for maximum chance of discovery.
- Local SEO Citation Building Program. Directory listings for your business, also called citations, serve as proof of your company’s relevance in your community. Having more of these trusted citations results in higher search ranks. We establish profiles for your business on Yelp, TripAdvisor, Angie’s List, and other relevant directories to improve your web presence and collect the reviews you need to attract the attention of local leads.
- Premium Local Directories and Review Sites. Placing listings for your business inside high-value directories and review sites helps you build links and grow traffic. We identify these premium listing opportunities and help your business capitalize on them for greater local brand awareness.
- NAP Optimization. Your company’s name, address, and phone number (NAP for short) are the most important pieces of information on your website. We ensure that your contact information is easy to find, consistent on all internal and external webpages, and is formatted correctly for Google’s algorithms.
- Local SEO Competitor Analysis. You can learn a lot about effective SEO in your local area by observing what your competitors are doing. We investigate and report on the SEO strategies employed by similar businesses in your city so you can see which approaches have worked and carve out a unique niche for your enterprise.
- Online Reviews Monitoring. As valuable as customer reviews can be, they are also unpredictable and can easily damage your business. We can monitor the reviews your website is receiving online and provide you with monthly reports, allowing you to address any negative feedback.
Get Your Business Noticed with Our Local SEO Services
With local SEO services from WSI Comandix, you will get:
- Expert keyword research, essential for ensuring your brand is easily discoverable online.
- Highly relevant, expertly written content that will attract local searchers.
- Ongoing support to ensure you do not just get to the top, but you also stay there.
- A strong and complete Google My Business listing to help attract local visitors to your website.
Generate More Leads and Drive Footfall Locally
WSI Comandix is a Toronto-based franchise of international digital marketing experts WSI. We are an award-winning agency providing a complete selection of local SEO services to businesses in and around the city. With local SEO, your business can increase visibility, maximize search relevancy, and convert more visitors into paying customers than ever before.
We provide SEO services throughout the GTA, including, but not limited to:
Would you like to get more leads through your website? Is your website missing out on attracting local customers? Your Toronto business can benefit from improved local search rankings today. Call WSI Comandix today at 905-475-3675.
Frequently Asked Questions
Finding a local SEO marketing agency is similar to finding any business online. If they have a good web presence and follow their practices, you should see them listed in a search. Be sure to explore the services they offer and what their Google or Bing listings look like, as they reflect what you will get. At WSI Comandix, we provide a complete selection of local SEO services to companies in Toronto and the GTA to increase their visibility, maximize search relevancy and optimize lead conversions.
Local SEO helps your business get found by users in your area who are looking for products or services that you offer. Their location makes them highly likely to visit your business if your website or online listing catches their eye. With a good local SEO strategy in place, a company can significantly increase its foot traffic and grow its sales numbers.
Our marketing agency provides a complete selection of local SEO services, including Google My Business management. We help you ensure that your Google My Business profile is accurate and up to date so that you have a higher chance of being featured in the local pack. This also helps your business to come across as appealing and trustworthy, attracting a higher click-through rate.
Beyond Creating a Google My Business Listing, What Else Is Involved in A Local SEO Marketing Strategy?
Local SEO marketing is a complex discipline. Aside from Google My Business activities, some of the key tactics involved include NAP optimization, building a website’s local authority, placing listings in other directories, and managing external reviews. This combination of services is integral to establishing a dominant local online presence.