Convert One-Time Visitors into Recurring Customers Using Advanced Retargeting Strategies
One of the biggest benefits of your website is that potential customers can find your business easily. That same fact is true for your competitors as well, though, and customers frequently visit and compare five, ten, or even twenty different businesses before later making a purchase decision.
This means that for many businesses, being found isn’t the problem, being noticed is. Keeping your website top-of-mind is hard when there so many other websites competing for the same opportunity. A Pay-Per-Click (PPC) advertising remarketing strategy can help ensure that it is your business the searcher remembers, and will help to attract those one-time visitors back to your website.
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So how does it work?
Let’s take a common scenario: a visitor comes to your website, browses your products and puts a few into the cart – but doesn’t complete the purchase. This visitor is considering buying but has decided to look at other options before making a decision. This makes them a prime candidate for retargeting.
When they visit your site, a small file known as a ‘cookie’, is downloaded by the searcher’s web browser. This cookie tells the web browser that they have visited this website or performed a certain action on it. A cookie used for retargeting will then tell the browser to display more paid display ads for that business.
Suddenly, this visitor starts to see your ads cropping up all over the place. As they keep on searching, they don’t forget your website. It is quite the opposite in fact – your ads constantly remind them that you are a great choice for that product or service. This can significantly increase the chances that the visitor will return to your website and make a purchase later on.
Not Taking Advantage of Retargeting Yet? WSI Comandix Can Help You Boost Your Brand and Grow Your Revenue
Retargeting is a powerful tool for spreading the influence of your brand and increasing the number of sales and leads your website provides. WSI Comandix provides specialized Retargeting Solutions for businesses throughout the Greater Toronto Area.
Remarketing can help you engage with potential clients through promotions and offers that will tempt them to return to your website. Your products will stay fresh in their minds and ensure that once they are ready to make a purchase, it is your business that is at the top of their shortlist.