Why Your Business Should Invest in Digital Marketing Services
How Do I Reach More People And Turn Them Into Customers?
Old methods like newspaper and radio ads no longer work as effectively as they used to. This is because their audience has moved online. Millions around the world spend hours online each day. 49% of Canadians report that they have not gone more than a day without going online over the past year. These people are your potential customers, and digital marketing will help you reach them. However, like any advertising, digital marketing must be done skillfully to be effective. This is where investing in digital marketing services from a reputable provider like WSI Comandix can make all the difference.
Industries We Serve
At WSI Comandix, we work with businesses in various industries to improve their online presence and attract and convert more web traffic. Our digital marketing services have been integral to the success of many of our clients over the years. Although we have the confidence, professionalism, and expertise to serve clients in any industry, we focus on a few target industries where our services have the most significant impact.
Health and Wellness
Health and wellness businesses are highly dependent on consumer trust. If your company does not project a sense of authority and professional competence, your would-be customers will choose one of your competitors instead. We can help you market your health and wellness business effectively, giving your leads the confidence they need to feel comfortable in your hands. Some of the specific types of companies we work in this industry include:
- Cosmetic Clinics
- Dentists and Denturists
- Fitness Organizations
- Laser Eye Clinics
- Retirement Homes
Trades and Home Improvement
Advertising your business’ expertise and willingness to tackle offbeat projects could win you a lot of new work. We work with companies in all parts of the trades and home improvement sectors, including:
- General Contractors
- Home Renovation (Kitchen, Bath & Basement)
- Pool Service
- Windows and Doors
Professional services businesses are focused on helping companies and individuals meet a specific need. Whether you provide legal advice or data analysis, your clients need to know that you are an expert in your field and have the knowledge and tools to help them resolve the issues they are facing. Building a presence online helps you reach potential clients and allows you to demystify some of what you do, making leads more likely to trust you. Our digital marketing services can help businesses in any of the following industries and more:
- Customer Service Contractors
- Data Science Firms
- Financial Planners
- Funeral Homes
- Graphic Design and Videography
- IT Firms
- Law Firms
- Logistics Companies
- Recruitment Firms
Builders and Developers
This is a booming business, especially in and around the GTA. Whether your company represents residential or commercial development, finding the right buyer for your project could mean a difference of thousands or even millions of dollars in revenue. Our services help you home in on the best prospects and nurture them toward making that one big purchase. We work with developers and professionals in all of the following sectors:
- Commercial Spaces
- Industrial Spaces
- Rental Apartments
- Single Family Home Subdivisions
Manufacturing and Distribution
The manufacturing and distribution industry plays a vital role in the supply chain. As many facilities will be competing for the rights to create and distribute products, establishing yourself as a well-known and trusted company can ensure you win out. For those who offer direct-to-consumer items, digital marketing services help you get noticed by those who are seeking what you offer. Our team works with a variety of businesses in this industry, including:
- Distribution Centers
- Logistics Centers
- Manufacturing Facilities
- Storage Facilities
Digital Marketing Services to Suit the Needs of Diverse Industries
There are so many ways digital marketing can be deployed to help promote businesses in all industries. Here are just some of the many digital marketing services we provide for interested clients.
Web Design and Development
Having a website for your business is now an inarguable necessity. Your site will help would-be customers find you online and serve as a central destination for all your digital marketing initiatives. We design (or redesign) custom, one-of-a-kind websites that reflect your business’ branding, values, and unique selling proposition. We can make your company website an unforgettable destination with the right content and presentation that will keep your leads coming back for more.
Selling products and services online opens a new revenue stream for your small business that can operate 24/7, rain or shine. With an eCommerce store, you can tap into the digital market industry trend and sell physical goods, digital downloads or access keys, professional services, subscription plans, and much more. We implement full-scale working e-commerce shops using popular platforms like WooCommerce and Shopify. Once we have set up your storefront, you can begin taking orders and generating revenue the same day.
Search Engine Optimization (SEO)
With millions of business websites scattered around the web these days, it is easy for your website to get lost in the crowd. Search engine optimization, or SEO, helps you get your website to appear in a higher position on the search results page for relevant search terms. Our specialists have mastered all aspects of modern SEO, from keyword analysis to link-building strategies, and we bring all of them to the table for each of our clients. Your SEO strategy will also be targeted to focus on platforms that suit your audience, getting you access to the quality leads you want.
Pay-Per-Click Advertising (PPC)
When time is of the essence, PPC ads can get you the marketing results you need. Fast, effective, and easily targeted to optimal leads, PPC is a significant initial step that you can use to generate some revenue. At the same time, you wait for your other digital marketing efforts to mature. We approach PPC from all angles to ensure you get the best possible results for the money you pay for each click. We will make the most of this critical short-term advertising strategy with our extensive competitor keyword analysis and expertly crafted ad copy.
Social Media Marketing
Social media is one of the most significant spheres of online activity today. Maintaining an active social media presence is one of the best ways to get the word out about your business and start building social proof to support your brand. From writing your posts to scheduling when they will be sent out, we take care of every aspect of your social media campaigns. We also know which users in your target demographic most frequent platforms, and we use this knowledge to focus your campaigns on media where they will have the most significant impact.
Email marketing has largely replaced the brochures, pamphlets, and other direct mail channels that marketing industries used to rely on for advertisement purposes. These days, you can easily reach your specific audience to spread the word about your company’s promotions, new products, policy changes, and more. We create emails designed to grab your subscribers’ attention even among the million other things piling up in their inboxes. We also implement strategies to help you build your list of subscribers and spread the word about your business to an even wider audience. This list of services is not exhaustive; in fact, it is just the beginning. If you are interested in a digital marketing service and do not see it here, ask us about it. We know we have the skills to help you.
Get Superior Digital Marketing Services with WSI Comandix
Now that there are so many digital marketing providers to choose from, it can be hard to decide which one to trust with your projects and campaigns. We are confident that WSI Comandix is the right digital marketing company for you. When you work with us, you can expect:
Custom Services Tailored to Your Business Needs
Simply copying what your competitors are doing does not work in business, so why should it work in digital marketing? Your business is unique, and so is the digital marketing approach that will work best for you. We take the time to pinpoint exactly what your company needs from us and how we can most effectively meet those needs. The result is a custom digital marketing plan that addresses the challenges and goals that matter to you.
Full Transparency and Accountability
You know that investing in digital marketing should pay off. Still, without accurately tracking and attributing results, it can be challenging to know for sure if you are getting your money’s worth. We know how strong ROI is to the businesses we serve, so we make transparency a priority for our clients. When you work with us, you will always know what we are doing, why we are doing it, and how well it is working so far. We use concrete numbers and statistics to support our decision-making, and if one of our approaches is not working out, we make sure to adjust it until it gets the results it needs to.
A One-Stop, Full-Service Solution
Some digital marketing companies specialize in just one service area. This forces their clients to piece together a team of various marketing companies and contractors to get the range of services they need. We have assembled a diverse team of specialists with expertise in many different digital marketing disciplines. This allows us to offer our clients a one-stop solution that addresses their digital marketing needs at once. This simplifies the marketing process, keeps your marketing’s tone and branding consistent across all channels, and ensures that you have access to all the services you need to develop your business’ presence online.
A Unique Marketing Strategy for Your Business is Just a Few Clicks Away
Digital marketing is one of the most cost-effective strategies businesses can use to promote themselves, so why wait to implement it for your business? Let WSI Comandix guide you through all the steps of the digital marketing process. Together, we will plan and execute innovative strategies that will increase your brand awareness, generate leads for your business, and ultimately help your company to grow.