Home Builders and Real Estate Developers

Real estate development is a fast-growing, high-value industry, especially within the ever-expanding GTA. Canadian consumers and businesses are eager to purchase real estate in some of the most coveted locations in the country. This gives developers plenty of opportunities to close sales and creates a highly competitive market in which exceeding revenue goals is a distinct possibility.

Digital marketing services from WSI Comandix allow you to make the most of this favourable business environment. With our expert solutions, we can help you reach more leads, convert them into customers, and establish your company’s reputation as a top-tier Toronto building firm.

Digital Marketing for Real Estate Industry
Digital Marketing for Real Estate Builders and Developers

Benefits of Digital Marketing for Home Builders and Real Estate Developers

  • Make Your Spaces Feel More Real. Building and development projects are generally still under construction during their marketing phase. In many cases, all you have to show prospective customers what your finished building will look like is an impersonal CGI mock-up. Digital marketing fills in the gaps between that mock-up and the actual lived experience of a property owner. You can use it to show how your project is progressing, showcase any special features you have included during construction, paint a picture of what life is like in the community where your project is located, and much more.
  • Reach Specific Demographics. Real estate is a major purchase that not everyone is ready to make. Digital marketing helps you reach prospective customers with both the means and the intent to buy property, focusing the scope of your efforts on the prospects that are most likely to convert.
  • Build Brand Awareness. The biggest real estate developers have cultivated a strong brand that gets their customers excited about the quality real estate they know they can expect from these firms. Digital marketing helps you build your brand the same way, highlighting the aspects of your work that make your buildings unique.
  • Shorten Purchasing Time Frames. Because real estate is so costly, many prospective buyers take a long time to decide whether they really want to move forward with the transaction. Digital marketing helps you actively nurture your leads and keep your development projects at the front of their minds.
  • Secure Customers as Early as Possible. Real estate development depends on closing as many sales as possible before the project is completed, providing the cash flow to fund a new project. Digital marketing attracts leads and captures their interest early on in the building process, securing that vital early revenue.

Our Digital Marketing Services for the Real Estate Development Sector

A high-quality professional website is your number-one tool for promoting your business online. We create beautiful, polished websites that show your leads what your business can do and why your real estate is worth the investment.

Your website cannot help promote your business if no one ever visits it. We leverage tried-and-true SEO techniques to get your website to a top position on Google’s search results, improving its visibility and driving traffic to your site.

SEO takes time to fully mature, but pay-per-click (PPC) marketing can produce results in a much shorter time frame. We employ strategic PPC advertising to bring your business some early traffic boosts and provide your business with some extra revenue while our other strategies take shape.

Leads who have already spent time on your website have already demonstrated interest in your business and are more likely to purchase from you than leads who have not visited you. We build ads that target these high-value users with conversion-ready messaging that shifts depending on which actions they performed while on your site.


Content Marketing

Content marketing is a great way to show would-be customers what your development projects will look and feel like when they are done. We create and distribute various types of marketable content for your business, including virtual tours, pictures of the building and its interior, information about the area, and video footage of your project.

Social media use is an integral part of many Canadians’ online lives. We create and curate social media accounts for your company on several major platforms to help you reach more leads through this immensely popular channel.


Websites with cluttered layouts and unclear navigation rarely entice users to purchase. We optimize the navigational framework of your website, helping users easily get where they need to go and providing them with a smooth experience that encourages a sale.

Implementing a full-scale digital marketing strategy for your business is a complex endeavour with many considerations to account for. Taking inspiration from builders like you, we evaluate your business’ marketing needs and construct a detailed blueprint you can follow to build up your online reputation.

Digital Marketing is Perfect for…

  • Architects
  • Commercial Spaces
  • Rental Apartments
  • Single Family Homes Subdivisions

Build Your Business’ Future with WSI Comandix

There are plenty of digital marketing agencies in Toronto, but do you trust them to promote your business? Your brand only gets one chance to make a good first impression with new leads. Choose WSI Comandix as your marketing partner for our:

  • Knowledge of Local Markets. GTA real estate development is booming, and buyers in this area have high standards for the properties they purchase. We use the knowledge we have gained over more than 20 years of doing business in this area to create marketing strategies that address the specific desires and pain points of this market.
  • Industry Expertise. Marketing property is completely different from marketing any other type of product. We know what it takes to get buyers to commit to such a massive purchase, and we implement high-impact strategies that reflect the needs of today’s construction companies.
  • Customized Marketing Approach. Your company’s needs are one-of-a-kind, so your marketing strategy should be too. We tailor our digital marketing services to match your audience, budget, branding, revenue goals, and other salient details to get you the best possible results while remaining true to your vision.
  • Dependable Results. We know that digital marketing is an investment for businesses, and you deserve to see that investment pay off. Our award-winning digital marketing processes have produced results for countless clients over the years, including many developers around the GTA.

Contact us to book a free consultation with a member of our staff and explore what digital marketing can do for your real estate development business today.

Speak with a WSI Expert today

Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.

We look forward to chatting!

  • “WSI Comandix is a highly capable Digital Marketing company, who take a personal and passionate interest in your business and success. Mike, Peter and the team at WSI Comandix take responsibility for results. This is in contrast to most D.M. companies that we encountered. I highly recommend WSI Comandix, and suggest to anyone new to Digital Marketing, educate yourself first. There are a lot of false claims out there in the Digital Marketing universe. Don’t get taken advantage of.”

    Dave Geiss - Officescape Markham

  • “I’ve had the pleasure of working with Mike and the WSI team for over 6 years and a variety of projects, big and small, for Herjavec Group. From entire website redesigns to ad-hoc support and development, WSI is always responsive, professional and knowledgeable. They remain my #1 trusted resource for web initiatives and an extension of our team.”

    Kaleigh Tait - Herjavec Group

  • “The team at WSI has been an absolute dream to work with. They spent countless hours learning about our company and our clients before laying the foundation of design. We received ongoing support and what seemed to be like endless changes until our website was exactly what we needed. All changes were made quickly, and responses from the team were timely. Our lead generation from google has tripled since we published our new and improved website. We are incredibly happy with the end result. I would suggest WSI to anyone that needs a website!”

    Jessica Payne - Helping Hands Doula

  • “WSI Comandix has progressively produced month over month starting with a small-scale campaign / budget and as results started to appear, I have increased to a larger scale campaign which has been rewarding. New customers are finding our brand and are engaging for highly profitable project opportunities.”

    Sam Beninato - renoWOW!

  • “WSI/Comandix is that digital campaign manager. When you have principal Peter Jasniewski and Senior Project Manager Mike Gualtieri on your marketing team you will have unquestionably the best campaign outcome for your digital dollars. They will propose, suggest, educate and implement for you and your entire team.”

    David Hirsh - Brandy Lane Homes


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Learn firsthand why other businesses work with WSI.