Find Your Perfect Digital Marketing Mix with the WSI Internet Business Analysis (IBA)

Digital marketing has incredible potential, particularly for small- and medium-sized businesses. When implemented correctly, it is a versatile and cost-effective tool that can be used to drive growth, secure a larger market share, and achieve a scalable return on investment (ROI).

However, it is one thing to know what digital marketing can for you and another thing to achieve those results. Creating a high-performance digital marketing strategy can be confusing and overwhelming if you are unsure where to begin. Whether you have been disappointed with the results of past attempts or have yet to start leveraging this form of marketing for your business, working with a leading agency can help.

WSI Comandix has the perfect combination of expert knowledge and experience that you need to get your digital marketing strategy on the right track. We offer a specialized digital marketing service known as an Internet Business Analysis, or IBA, to help you answer three key questions about your company’s digital marketing future:

Once you know these three things, you will have a much better understanding of what your marketing goals and plans should look like.

Digital marketing is known for producing excellent results, but like any marketing initiative, its actual performance depends on the skill with which it is implemented. Having a concrete, data-backed plan dramatically increases your chances of success.

Our Internet Business Analysis is the solution to this problem. This service lays out precisely what you need to do to begin seeing significant and measurable results from your digital marketing efforts. It provides you with an actionable plan that includes specific steps you can take to promote your business in the digital sphere, a roadmap for execution, and a robust measurement framework for you to measure success.

What Does Your WSI IBA Include?

Your WSI IBA is a three-step process that includes the following services:

Discovery and Consultation

We will meet with you virtually or in our office to evaluate what your company’s current marketing strategy looks like and the reasons behind your existing approach. We will discuss who your ideal customer is, your unique selling proposition, and how you have been communicating that idea to your leads. You will also have the opportunity to ask questions and address any concerns you may have.

Understanding your company’s digital marketing journey up to this point helps us to refine key elements of your new digital approach, including buyer personas, branding requirements, performance goals, and more. This allows us to determine the full scope of your digital marketing needs and ensure that we cover them properly when developing your strategy.

Customized Audit and Analysis

During this step, we will evaluate how your website is currently performing and what, if anything, needs to be done to prepare it for digital marketing promotion. We will investigate where your site ranks in searches for critical keywords, what type of content you are currently offering, whether your site is optimized for conversions, and more.

This process helps us pinpoint any immediate changes that are needed before you can shift to monthly marketing activities. It also provides insight on which ongoing strategies will prove most effective when you are ready to begin implementing longer-term marketing efforts.

Custom Digital Marketing Plan and Recommendations

By this stage in the process, all the preliminary work has been completed. We now use the information we have collected to construct a detailed digital marketing plan for your business.

Depending on our findings, this may include improvements to your website, SEO-friendly content creation, social media marketing, email marketing, or any number of other techniques. We will help you address specific weaknesses in your current strategy and explain how each of our proposed solutions can help. Once we have presented our findings and our strategy, you will have an actionable list of measures you can take to further your company’s digital marketing goals.

How Does Your Company Benefit from a WSI IBA?

Any company can use digital marketing to great effect, but not every company has the expertise needed to implement this type of marketing on its own.

Effective digital marketing must be guided by an overarching strategy that is grounded in factual observation and industry experience. Unless you know exactly what type of leads you are targeting and what strategies work best to reach them, you are unlikely to achieve the results you are hoping for.

Our Internet Business Analysis is an excellent starting point for your digital marketing journey. We do all the strategizing and analysis for you, using our extensive industry expertise as our guide and present you with a plan to implement the findings.

The IBA’s main purpose is to help you discover what digital marketing services can do for your business. The IBA isn’t single service focused but evaluates possible routes and opportunities in the digital marketing universe, as well as stages in your prospective buyer’s journey. Once you know what kind of opportunities could be in store for your company with further investment, you will have both the knowledge and the motivation to continue to develop your online presence.