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Find Your Perfect Digital Marketing Mix with the WSI Internet Business Analysis (IBA)

Digital marketing has incredible potential, particularly for small- and medium-sized businesses. When implemented correctly, it is a versatile and cost-effective tool that can be used to drive growth, secure a larger market share, and achieve a scalable return on investment (ROI).

However, it is one thing to know what digital marketing can for you and another thing to achieve those results. Creating a high-performance digital marketing strategy can be confusing and overwhelming if you are unsure where to begin. Whether you have been disappointed with the results of past attempts or have yet to start leveraging this form of marketing for your business, working with a leading agency can help.

Internet Business Analysis (IBA)
digital marketing strategy

WSI Comandix has the perfect combination of expert knowledge and experience that you need to get your digital marketing strategy on the right track. We offer a specialized digital marketing service known as an Internet Business Analysis, or IBA, to help you answer three key questions about your company’s digital marketing future:

  • What should you start doing?
  • What should you keep doing?
  • What should you stop doing?

Once you know these three things, you will have a much better understanding of what your marketing goals and plans should look like.

Maximize the Return on Investment for Your Digital Marketing Strategy

Digital marketing is known for producing excellent results, but like any marketing initiative, its actual performance depends on the skill with which it is implemented. Having a concrete, data-backed plan dramatically increases your chances of success.

Our Internet Business Analysis is the solution to this problem. This service lays out precisely what you need to do to begin seeing significant and measurable results from your digital marketing efforts. It provides you with an actionable plan that includes specific steps you can take to promote your business in the digital sphere, a roadmap for execution, and a robust measurement framework for you to measure success.

What Does Your WSI IBA Include?

Your WSI IBA is a three-step process that includes the following services:

Discovery and Consultation

We will meet with you virtually or in our office to evaluate what your company’s current marketing strategy looks like and the reasons behind your existing approach. We will discuss who your ideal customer is, your unique selling proposition, and how you have been communicating that idea to your leads. You will also have the opportunity to ask questions and address any concerns you may have.

Understanding your company’s digital marketing journey up to this point helps us to refine key elements of your new digital approach, including buyer personas, branding requirements, performance goals, and more. This allows us to determine the full scope of your digital marketing needs and ensure that we cover them properly when developing your strategy.

Customized Audit and Analysis

During this step, we will evaluate how your website is currently performing and what, if anything, needs to be done to prepare it for digital marketing promotion. We will investigate where your site ranks in searches for critical keywords, what type of content you are currently offering, whether your site is optimized for conversions, and more.

This process helps us pinpoint any immediate changes that are needed before you can shift to monthly marketing activities. It also provides insight on which ongoing strategies will prove most effective when you are ready to begin implementing longer-term marketing efforts.

Custom Digital Marketing Plan and Recommendations

By this stage in the process, all the preliminary work has been completed. We now use the information we have collected to construct a detailed digital marketing plan for your business.

Depending on our findings, this may include improvements to your website, SEO-friendly content creation, social media marketing, email marketing, or any number of other techniques. We will help you address specific weaknesses in your current strategy and explain how each of our proposed solutions can help. Once we have presented our findings and our strategy, you will have an actionable list of measures you can take to further your company’s digital marketing goals.

digital marketing agency for businesses in Toronto

How Does Your Company Benefit from a WSI IBA?

Any company can use digital marketing to great effect, but not every company has the expertise needed to implement this type of marketing on its own.

Effective digital marketing must be guided by an overarching strategy that is grounded in factual observation and industry experience. Unless you know exactly what type of leads you are targeting and what strategies work best to reach them, you are unlikely to achieve the results you are hoping for.

Our Internet Business Analysis is an excellent starting point for your digital marketing journey. We do all the strategizing and analysis for you, using our extensive industry expertise as our guide and present you with a plan to implement the findings.

The IBA’s main purpose is to help you discover what digital marketing services can do for your business. The IBA isn’t single service focused but evaluates possible routes and opportunities in the digital marketing universe, as well as stages in your prospective buyer’s journey. Once you know what kind of opportunities could be in store for your company with further investment, you will have both the knowledge and the motivation to continue to develop your online presence.

Why Choose WSI Comandix?

WSI Comandix is a top-ranked SEO company and digital marketing agency for businesses in Toronto and the GTA. We offer industry-leading digital marketing services that have produced reliable results time after time.

With our decades of service, we have helped countless satisfied customers achieve their business goals with outstanding digital marketing initiatives. Our diverse range of former clients has also given us the insight needed to produce tailored solutions for businesses in any industry.

If you are looking to improve the success of your digital marketing efforts, contact us today. We will be happy to discuss our digital marketing services, including our IBA, and how they can help your business.

Speak with a WSI Expert today

Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.

We look forward to chatting!

  • “WSI Comandix is a highly capable Digital Marketing company, who take a personal and passionate interest in your business and success. Mike, Peter and the team at WSI Comandix take responsibility for results. This is in contrast to most D.M. companies that we encountered. I highly recommend WSI Comandix, and suggest to anyone new to Digital Marketing, educate yourself first. There are a lot of false claims out there in the Digital Marketing universe. Don’t get taken advantage of.”

    Dave Geiss - Officescape Markham

  • “I’ve had the pleasure of working with Mike and the WSI team for over 6 years and a variety of projects, big and small, for Herjavec Group. From entire website redesigns to ad-hoc support and development, WSI is always responsive, professional and knowledgeable. They remain my #1 trusted resource for web initiatives and an extension of our team.”

    Kaleigh Tait - Herjavec Group

  • “The team at WSI has been an absolute dream to work with. They spent countless hours learning about our company and our clients before laying the foundation of design. We received ongoing support and what seemed to be like endless changes until our website was exactly what we needed. All changes were made quickly, and responses from the team were timely. Our lead generation from google has tripled since we published our new and improved website. We are incredibly happy with the end result. I would suggest WSI to anyone that needs a website!”

    Jessica Payne - Helping Hands Doula

  • “WSI Comandix has progressively produced month over month starting with a small-scale campaign / budget and as results started to appear, I have increased to a larger scale campaign which has been rewarding. New customers are finding our brand and are engaging for highly profitable project opportunities.”

    Sam Beninato - renoWOW!

  • “WSI/Comandix is that digital campaign manager. When you have principal Peter Jasniewski and Senior Project Manager Mike Gualtieri on your marketing team you will have unquestionably the best campaign outcome for your digital dollars. They will propose, suggest, educate and implement for you and your entire team.”

    David Hirsh - Brandy Lane Homes

    Ready to get started?






    I consent to WSI collecting my contact details and sending me digital communications*

    You may unsubscribe from digital communications at anytime using the link provided in WSI emails. For information on our privacy practices and commitment to protecting your privacy, check out our Privacy Policy.

    Speak with a WSI Expert today

    Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.

    We look forward to chatting!

    • “WSI Comandix is a highly capable Digital Marketing company, who take a personal and passionate interest in your business and success. Mike, Peter and the team at WSI Comandix take responsibility for results. This is in contrast to most D.M. companies that we encountered. I highly recommend WSI Comandix, and suggest to anyone new to Digital Marketing, educate yourself first. There are a lot of false claims out there in the Digital Marketing universe. Don’t get taken advantage of.”

      Dave Geiss - Officescape Markham

    • “I’ve had the pleasure of working with Mike and the WSI team for over 6 years and a variety of projects, big and small, for Herjavec Group. From entire website redesigns to ad-hoc support and development, WSI is always responsive, professional and knowledgeable. They remain my #1 trusted resource for web initiatives and an extension of our team.”

      Kaleigh Tait - Herjavec Group

    • “The team at WSI has been an absolute dream to work with. They spent countless hours learning about our company and our clients before laying the foundation of design. We received ongoing support and what seemed to be like endless changes until our website was exactly what we needed. All changes were made quickly, and responses from the team were timely. Our lead generation from google has tripled since we published our new and improved website. We are incredibly happy with the end result. I would suggest WSI to anyone that needs a website!”

      Jessica Payne - Helping Hands Doula

    • “WSI Comandix has progressively produced month over month starting with a small-scale campaign / budget and as results started to appear, I have increased to a larger scale campaign which has been rewarding. New customers are finding our brand and are engaging for highly profitable project opportunities.”

      Sam Beninato - renoWOW!

    • “WSI/Comandix is that digital campaign manager. When you have principal Peter Jasniewski and Senior Project Manager Mike Gualtieri on your marketing team you will have unquestionably the best campaign outcome for your digital dollars. They will propose, suggest, educate and implement for you and your entire team.”

      David Hirsh - Brandy Lane Homes

      Ready to get started?






      I consent to WSI collecting my contact details and sending me digital communications*

      You may unsubscribe from digital communications at anytime using the link provided in WSI emails. For information on our privacy practices and commitment to protecting your privacy, check out our Privacy Policy.

      Learn firsthand why other businesses work with WSI.

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