Ever wonder how to keep up with trends and practices in digital marketing? I mean besides following WSI’s blogs? This is one of the greatest joys – and challenges – of my career as an internet marketing consultant. Since I made this my career in 2003, watching (and being part of) the way the internet continually transforms […]
Whether it’s because we recently rolled out our annual predictions post or that we blogged about the value of businesses keeping their eyes on the digital horizon, our team has discussed the future of marketing a lot lately. Within the context of the future, the customer experience – more specifically, how it’s changed and evolved alongside technology – […]
In this age of Snapchat, Instagram and general digital advancement, is email too old-school to contribute to your company’s success? Though a few years ago, headlines heralded the death of email, studies indicate that email is BACK and marketing automation offers a way to leverage email in a way that requires less time but gives […]
We’re less than a month away from Christmas and the New Year, which means it’s time for another round of our bold predictions for the marketing world. As always, I want to mention the reason we started doing these prognostication posts: Rand Fishkin’s annual predictions, something he started doing way back in 2011. In case you’re […]
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. It encompasses both – the technical and creative elements, required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page, to the way other sites link to […]
PPC stands for Pay Per Click, a model of internet marketing,in which advertisers pay a fee each time one of their ads is clicked. Basically, it’s a way of buying visits to a site, rather than an attempt to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. […]
Today, malls are endangered species. Gone are the days of busy moms, frantically running from store to store or the teens listlessly hanging around the mall, all weekend. Brick and mortar retailers are failing; online storefronts are the way of the future, and the future has arrived. Flashy windows are out; covert, highly targeted SEO […]
Developing a marketing plan seem like a daunting task, but with some research and planning a small business owner can develop strategies that can lead to an increase in the bottom line. A combination of traditional marketing techniques and innovative tools can create an effective plan. Today, business has more ways and places than ever […]
Web design styles tend to represent larger movements and patterns in the design world. Styles don’t typically have specific elements associated with them, rather are marked by their visuals. These could be defined as overall theories in the approach to design. Minimalism is a prime example of how a particular design can drive what the […]
Business blogging is an Internet marketing stratagem that uses blogging to get your business more “Online Visibility”. Blogging is the act of contriving short form content. Online visibility is being able to be found and seen on the internet. Business blogging is our way to help get your business out in front of people looking […]
If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes constantly. When it comes to local SEO, it’s more important that you optimize your on- site and off- site SEO strategies for clients who may be searching for your local business. Local SEO is an effective way to market […]
Eminent companies are always on their toes, keeping up with the news, anticipating and adapting changes as they happen. SEO companies are no exception. According to a latest study, Google changes its algorithm 500-600 times per year. With this propensity, SEO has changed a lot compared to what it used to be previously which pushes […]
