Harness the Power of Website Analytics for Your Business
The goal of “improving a website” is somewhat of a fleeting target. First, it’s challenging to determine exactly what is working well and what isn’t. Second, the digital marketing landscape changes so rapidly that just when you think you have made the right improvements, a competitor analysis, or Google algorithm may change, for instance, and you would have to go back to the drawing board.
One way to get a good handle on where you are, where you need to progress to and what you must do to get there is by utilizing web analytics. Web analytics is the process of measuring and tracking customer behaviour to gain a more complete understanding of how users access your website. This data can then be used to maximize the effectiveness of your website: improving pages with lacklustre performance and learning from pages that are proving successful.
Think of it this way: web marketing brings traffic to a website, but web analytics helps keep your visitors there. You wouldn’t keep running an ineffective print marketing ad because you would be losing money – so why risk doing the same with your web pages?
The important thing to realize is that without the information provided by analytics, you are essentially running your website marketing in the dark. If you don’t know how visitors are behaving and interacting with your site, you won’t be able to tell if a change to your website has made the situation better or worse.
You can now work with your local digital marketing experts in Markham to ensure that you have the power of analytics right at your fingertips, helping inform your decision making and guide your online strategy.
Book your FREE WSI Comandix consultation today to find out more about how analytics can be used to improve your digital strategy.
Increase Your Conversion Rate and Improve Visitor Numbers with an Analytics-led Digital Marketing Strategy
WSI Comandix provides premium analytics and digital marketing services for Markham businesses that are serious about the success of their website.
Our analytics process looks at three critical components of your business:
- Your audience – who your customers are and what they are looking for
- Your web analytics – what your customers are doing on your website
- Your business goals – what you want your customers to be doing while they are on your website and after they leave
By understanding these three core areas, we are able to advise you on ways to increase the effectiveness of your website.
Our standard analytics package includes weekly Google dashboard reports that clearly explain your conversion rates, keywords and more; not just giving you the information but explaining what it means for your business.
WSI Comandix’s marketing initiatives get people to your website. Once there, web analytics help us better understand how customers move through your website. Contact our team at (905) 475-3675 for more information about Web Analytics.