Analytics
Harness the Power of Website Analytics for Your Business
The goal of “improving a website” is somewhat of a fleeting target. First, it’s challenging to determine exactly what is working well and what isn’t. Second, the digital marketing landscape changes so rapidly that just when you think you have made the right improvements, a competitor analysis, or Google algorithm may change, for instance, and you would have to go back to the drawing board.
One way to get a good handle on where you are, where you need to progress to and what you must do to get there is by utilizing web analytics. Web analytics is the process of measuring and tracking customer behaviour to gain a more complete understanding of how users access your website. This data can then be used to maximize the effectiveness of your website: improving pages with lacklustre performance and learning from pages that are proving successful.
Think of it this way: web marketing brings traffic to a website, but web analytics helps keep your visitors there. You wouldn’t keep running an ineffective print marketing ad because you would be losing money – so why risk doing the same with your web pages?
The important thing to realize is that without the information provided by analytics, you are essentially running your website marketing in the dark. If you don’t know how visitors are behaving and interacting with your site, you won’t be able to tell if a change to your website has made the situation better or worse.
You can now work with your local digital marketing experts in Markham to ensure that you have the power of analytics right at your fingertips, helping inform your decision making and guide your online strategy.
Book your FREE WSI Comandix consultation today to find out more about how analytics can be used to improve your digital strategy.
Increase Your Conversion Rate and Improve Visitor Numbers with an Analytics-led Digital Marketing Strategy
WSI Comandix provides premium analytics and digital marketing services for Markham businesses that are serious about the success of their website.
Our analytics process looks at three critical components of your business:
- Your audience – who your customers are and what they are looking for
- Your web analytics – what your customers are doing on your website
- Your business goals – what you want your customers to be doing while they are on your website and after they leave
By understanding these three core areas, we are able to advise you on ways to increase the effectiveness of your website.
Our standard analytics package includes weekly Google dashboard reports that clearly explain your conversion rates, keywords and more; not just giving you the information but explaining what it means for your business.
WSI Comandix’s marketing initiatives get people to your website. Once there, web analytics help us better understand how customers move through your website. Contact our team at (905) 475-3675 for more information about Web Analytics.
Speak with a WSI Expert today
Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.
We look forward to chatting!
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“WSI Comandix is a highly capable Digital Marketing company, who take a personal and passionate interest in your business and success. Mike, Peter and the team at WSI Comandix take responsibility for results. This is in contrast to most D.M. companies that we encountered. I highly recommend WSI Comandix, and suggest to anyone new to Digital Marketing, educate yourself first. There are a lot of false claims out there in the Digital Marketing universe. Don’t get taken advantage of.”
Dave Geiss - Officescape Markham
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“I’ve had the pleasure of working with Mike and the WSI team for over 6 years and a variety of projects, big and small, for Herjavec Group. From entire website redesigns to ad-hoc support and development, WSI is always responsive, professional and knowledgeable. They remain my #1 trusted resource for web initiatives and an extension of our team.”
Kaleigh Tait - Herjavec Group
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“The team at WSI has been an absolute dream to work with. They spent countless hours learning about our company and our clients before laying the foundation of design. We received ongoing support and what seemed to be like endless changes until our website was exactly what we needed. All changes were made quickly, and responses from the team were timely. Our lead generation from google has tripled since we published our new and improved website. We are incredibly happy with the end result. I would suggest WSI to anyone that needs a website!”
Jessica Payne - Helping Hands Doula
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“WSI Comandix has progressively produced month over month starting with a small-scale campaign / budget and as results started to appear, I have increased to a larger scale campaign which has been rewarding. New customers are finding our brand and are engaging for highly profitable project opportunities.”
Sam Beninato - renoWOW!
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“WSI/Comandix is that digital campaign manager. When you have principal Peter Jasniewski and Senior Project Manager Mike Gualtieri on your marketing team you will have unquestionably the best campaign outcome for your digital dollars. They will propose, suggest, educate and implement for you and your entire team.”
David Hirsh - Brandy Lane Homes
