Demand Waterfall
A term used in the sales funnel to track the number of prospects that proceeded from the lead stage to the customer stage.
- A/B Testing
- Abandonment-Rate
- Above The Fold
- Accelerated Mobile Page (AMP)
- Account
- Acquisition
- Action Plan
- Actions
- Active Client
- Active Media
- Activity Rate By Channel
- Ad
- Ad Auction
- Ad Blockers
- Ad Click
- Ad Exchange
- Ad Extension (Google Ads)
- Ad Extensions
- Ad Formats
- Ad Groups
- Ad Impression
- Ad Impression Arrival
- Ad Network
- Ad Platform
- Ad Rank
- Ad Saturation
- Ad Scheduling
- Ad Space
- Ad Unique User
- Ad Unit
- Adaptive Web Design
- Adobe Analytics
- AdRoll
- Ads Manager
- Advertiser
- Advertising Tag Line
- Advocates
- Affiliate Marketing
- Affiliate Publisher
- Affinity Audience
- Affinity Content
- Aggregated Curation
- Aggregated Posting
- Ahrefs (Tool)
- Algorithms
- Alphabet
- Alt Text
- Analytics
- Analytics Tool
- Anchor Text
- Annotations
- API (Application Programming Interface)
- App (Application)
- App Monetization
- App Store Optimization (ASO)
- Attribution
- Auction Buy
- Audience Attitude
- Audience Behaviour
- Audience Engagement
- Audience Insights
- Audience Levels Of Understanding
- Audience Listening
- Audience Reach
- Audience Research
- Audience Segments
- Audience Targeting
- Audiences
- Automatic Bid
- Automation
- Average Deal Size By Lead Source
- Average Order Value (AOV)
- Average Position
- Average Visit Duration
- Awareness
- B2B Content
- B2C Content
- Backlink
- Banner Ad
- Barriers To Entry
- Behavioural Analytics
- Behavioural Data
- Behind The Scenes (BTS)
- Benchmarking
- BERT
- Best Case
- Bid
- Bid Auction
- Bid Modifiers
- Bing
- Bing Webmaster Tools
- Black Hat SEO
- Blocking
- Blog
- Blogging
- Board
- Body Content
- Boolean Search
- Bottom Of Funnel (BOFU)
- Bottom Of The Funnel Customers
- Bounce Rate (BR)
- Brand
- Brand Advocates
- Brand Affinity
- Brand Ambassador
- Brand Awareness
- Brand Channel
- Brand Content
- Brand Engagement
- Brand Identity
- Brand Personality
- Brand Positioning
- Brand Purpose
- Brand Sentiment
- Brand Story
- Brand Storytelling
- Brand Values
- Brand Visibility
- Breadcrumbs
- Broad Match
- Broadcast
- Budget
- Budget, Authority, Need And Timeframe (BANT) Criteria
- Bumper Ad
- Business Goals
- Business Listing
- Business Objectives
- Business Value Proposition (BVP)
- Business-To-Business (B2B)
- Business-To-Consumer (B2C)
- Buyer Persona
- Buyer’s Journey
- Buying Cycle
- Buying Signal
- Calendar Sharing
- Call Ads
- Call To Action (CTA)
- Call Tracking Number (CTN)
- Campaign
- Campaign And Ad Groups
- CAN-SPAM Act
- Canonical
- Canvas Application
- Carousel
- Carousel Ad
- Cart Abandonment Email
- Cascading Style Sheets (CSS)
- Case Studies
- CASL
- Catalogue (Facebook)
- CCPA
- Channel
- Chatbot
- Chief Executive Officer (CEO)
- Chief Information Officer (CIO)
- Chief Marketing Officer (CMO)
- Chief Operating Officer (COO)
- Chief Security Officer (CSO)
- Chief Technology Officer (CTO)
- Chronological Curation
- Churn Rate
- Click
- Click Share
- Click-To-Call
- Clickthrough Rate (CTR)
- Client Lifecycle
- Cloaking
- Close Plan
- Commit
- Communication Style
- Community Density
- Community Management
- Community Of Interest
- Company Page
- Company Page Analytics
- Competitive Insights
- Competitive Landscape
- Competitive Research
- Competitor Analysis
- Competitor Monitoring
- Completed Download
- Connection
- Consideration
- Consumer Barometer
- Consumer Insights
- Container Tag
- Content
- Content Audit
- Content Calendar
- Content Creation
- Content Curation
- Content Discovery
- Content Distribution
- Content Exclusions
- Content Management
- Content Management System (CMS)
- Content Marketing
- Content Optimization System (COS)
- Content Personalization
- Content Repurposing
- Content Seeding
- Content Strategy
- Content Targeting
- Conversion
- Conversion Metrics
- Conversion Objective
- Conversion Rate
- Conversion Rate Optimization (CRO)
- Conversion Tracking
- Cookie
- Cookie And Privacy Policy
- Cookie Tracking
- COPE
- Core Web Vitals
- Cost Per Acquisition (CPA)
- Cost Per Action (CPA)
- Cost Per Click (CPC)
- Cost Per Conversion (CPC)
- Cost Per Download (CPD)
- Cost Per Engagement (CPE)
- Cost Per Lead (CPL)
- Cost Per Mile (CPM)
- Cost Per View (CPV)
- Crawler
- Crawling
- Creative Brief
- Creative Strategy
- Creator Marketplace
- Criteo
- CRM Dashboard
- Cross-Linking
- Cross-Posting
- Crossing The Chasm
- Cultural Trend Research
- Customer Acquisition Cost (CAC)
- Customer Detail
- Customer Engagements
- Customer Experience
- Customer Journey
- Customer Lifetime Value (CLV Or CLTV)
- Customer Persona
- Customer Relationship Management (CRM)
- Customer Testimonials
- Dashboards
- Data
- Dayparting
- Deadlines
- Deal Review
- Defined Audience Targeting
- Delivery Rate
- Demand Waterfall
- Demographics
- Description
- Desk Research
- Devices
- Digital Advertising
- Digital Advertising Audit
- Digital Audit
- Digital Brand Management
- Digital Channels
- Digital Crisis Management
- Digital Cross-Selling
- Digital Data
- Digital Display Advertising
- Digital Engagement
- Digital Formats
- Digital Insights
- Digital Marketing
- Digital Marketing Plan
- Digital Media
- Digital Messaging
- Digital Research
- Digital Sales Forecasting
- Digital Sales Leadership
- Digital Sales Messaging
- Digital Sales Strategy
- Digital Selling
- Digital Strategy
- Digital Territory Analysis
- Digital Upselling
- Dimensions
- Direct Mail Or Message (DM)
- Direct Marketing
- Direct Traffic
- Discovery
- Display Ads
- Display Network
- Display Partner
- Disruptive App
- Distilled Curation
- DMP (Data Management Platform)
- Domain Authority/ Domain Rating
- Domain Name
- Domain Name System (DNS)
- Double Opt-In
- Drive Product Recall
- DSP (Demand-Side Platform)
- Dual Screening
- Duplicate Content
- Dwell Time
- Dynamic Ads
- Dynamic Content
- E-A-T (Expertise, Authoritativeness, & Trustworthiness)
- Earned Media
- Ecommerce Revenue
- Ecommerce Transactions
- Email And Automation Marketing
- Email Deliverability
- Email Filtering
- Email Marketing
- Email Service Provider (ESP)
- Email Subscriptions
- Emotional Intelligence
- Emotional Response
- Employee Advocacy
- Empowered Customers
- Enablement
- Engagement
- Engagement Metrics
- Engagement Rate
- Entry Page
- Ephemeral Content
- ESP (Emotional Selling Proposition)
- Event
- Event Posts
- Event Tracking
- Evergreen Content
- Exact Match
- Executive Profile
- Executive Sponsor
- Exit Page
- Expanded Text Ad (ETA)
- Explicit Lead Scoring Metric
- Facebook Ads
- Facebook Business Manager
- Facebook Carousel
- Facebook Creative Hub
- Facebook Creator Studio
- Facebook Event
- Facebook Live
- Facebook Messenger
- Facebook Pages
- Facebook Pixel
- Facebook Profile
- Facebook Watch
- Feature Creep
- Featured Snippet
- File Transfer Protocol (FTP)
- Filter
- First Response Time
- First-Party Data
- Flash Impressions
- Follower
- Follower Growth
- Followers
- Forecast
- Forum
- Framework
- Frequency
- Friction Points
- Friends
- Funnels
- G.R.O.W
- Gantt Chart
- GDPR
- Geo-Tagging
- Geo-Targeting
- Geofencing
- Geographic Analytics
- Geographical IP Analysis
- Goals
- Google Ads
- Google Ads Reach Planner
- Google Adsense
- Google Alerts
- Google Analytics (GA)
- Google Analytics 4 (GA4)
- Google Business Profile
- Google Display Network
- Google Hummingbird
- Google Keyword Planner
- Google Merchant Center
- Google My Business
- Google Performance Planner
- Google Search Console
- Google Tag Assist
- Google Tag Manager (GTM)
- Googlebot
- Group Boards
- Group Experience
- Implicit Lead Scoring Metric
- Impression
- Impression Share
- Impression To Conversion Rate (Imp Cvr)
- In-App Ad
- In-Market Audiences
- Inactive Client
- Inbound Link
- Inbound Marketing
- Inbound Strategy
- Index
- Indexed Page
- Indexing
- Individual Experience
- Industry Influencers
- Industry Trend Research
- Influenced Customers
- Influencers
- Infographics
- Information Architecture (IA)
- Informational Keyword
- Initiate (DMI) Principle
- InMail
- Insights Tool
- Instagram Feed
- Instagram Live
- Instant Experience
- Instant Message
- Instream Pre-Rolls
- Integrate (DMI) Principle
- Integrated Marketing Communication (IMC)
- Interest
- Internal Link
- Internet Protocol Address (IP Address)
- Interstitial Ad
- Inventory
- IP Tracking
- Iterate (DMI) Principle
- Landing Page
- Latent Semantic Indexing (LSI)
- Lead
- Lead Builder
- Lead Generation
- Lead Magnet
- Lead Nurturing
- Lead Nurturing Funnel
- Lead Response Time
- Lead Scoring
- Like
- Link Building
- Link Clicks
- Link Juice
- Link Popularity
- Link Posts
- LinkedIn Connection
- LinkedIn Group
- LinkedIn Sales Navigator
- Listening
- Local Search
- Local SEO
- Local Service Ads
- Location Targeting
- Location-Based Advertising
- Long-Tail Keywords
- Lookalike Audience
- Lost Client
- LTV Or Lifetime Value
- Machine Learning
- Mail Merge
- Mailchimp
- Market Gaps
- Market Research
- Market Share
- Market Trends
- Marketing Automation
- Marketing Automation Workflow
- Marketing Qualified Lead (MQL)
- Marketing-360
- Mashup Curation
- Maslow’s Hierarchy of Needs
- Match Type
- Maximum Bids
- Measurable
- Measurement
- Media Brief
- Media Strategy
- Medium Report
- Meme
- Mention
- Messaging
- Meta Description Tag
- Metatag
- Methodology
- Metrics
- Metrics Management
- Mid Position Unit (MPU)
- Middle Of the Funnel Customer
- Milestones
- Mindmap
- Mobile Ad Server
- Mobile Banner
- Mobile First Indexing
- Mobile Marketing
- Mobile-Friendly
- Mobile-Friendly Website
- Mobilegeddon
- MOFU
- Monitoring Tools
- Moz
- Multi-Threading
- Multimedia Message (MMS)
- Mute Words
- Objective
- Off-Page Optimization
- Off-Ramp
- Offer Posts
- Omni Channel Marketing
- On-Boarding Client
- On-Page Optimization
- One-To-Many
- One-To-One
- Online Display
- Online Survey Platforms
- Onlyness
- Open Opportunity Rate
- Open Rate
- Opportunities
- Opportunity By Lead Source
- Opportunity Methodologies
- Optimization Score
- Organic Listing
- Organic Search
- Organic Traffic
- Organically
- Organizational Flow
- Organizational Maturity
- Outbound Marketing
- Outdoor
- Outreach
- Overarching Strategy
- Overlapping
- Owned Media
- Owned Research
- Page Application
- Page Authority/URL Rating
- Page Experience Signals
- Page Heading
- Page Impression
- Page Speed
- Page Title
- Page Views (PV)
- PageRank
- Pages Per Visit
- Paid Ads
- Paid Media
- Paid Search
- Pareto Principle
- Passive Audience
- Path
- Pay Per Click (PPC)
- Payment Gateway
- Peer-To-Peer (P2P)
- Percentage Of New Visits
- Periscope
- Permission-Based Marketing
- Personal Brand
- Personal Channels
- Personalization
- Personally Identifiable Information (PII)
- Phone-Through Rate (PTR)
- Photo Posts
- Pin
- Pin It
- Pinterest Browser Button
- Pipeline
- Pixel
- Placement Targeting
- Plan Of Action
- Platform
- Point Of Contact
- PointDrive
- Political Mapping
- Porter’s Five Forces
- Position Zero
- Positioning
- Posting Calendar
- Predictive Analysis
- Predictive Analytics
- Premium Account
- Premium Buy
- Premium Network Buy
- Primary Channels
- Primary Data
- Primary Focus
- PRISM Funnel
- Pristine Spam Trap
- Processes
- Product Development
- Programmatic Advertising
- Programmatic Display
- Progressive Web Apps
- Project Brief
- Project Manager
- Promoted Pins
- Propensity Model
- Psychographics
- RankBrain
- Ranking
- Ranking Factors
- Reach
- Real-Time Bidding (RTB)
- Really Simple Syndication (RSS)
- Recall
- Reciprocal Link
- Recycled Spam Trap
- Redirect
- Referral
- Referral Traffic
- Refinement
- Remarketing
- Remnant Inventory
- Reports
- Reposts
- Repurpose
- Resource Map
- Resource Planning
- Responsive Web Design
- Responsive Website
- Retention Stage
- Return On Investment (ROI)
- Return On Marketing Investment (ROMI)
- Retweet
- Revenue By Lead Source
- RFM Analysis
- Rich Media
- Rich Pin
- Rich Results
- Rich Snippets
- ROAS Or Return on Ad Spend
- Robots.Txt
- Sales Accepted Lead (SAL)
- Sales Enablement
- Sales Funnel
- Sales Method
- Sales Qualified Lead (SQL)
- Scheduling
- Schema Markup
- Search
- Search And Explore
- Search Engine Advertising (SEA)
- Search Engine Algorithm
- Search Engine Index
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Search Engine Results Page (SERP)
- Search Engines
- Search Intent
- Search Query
- Second Price Auction
- Secondary Data
- Segmentation
- SEMrush
- Sentiment Analysis
- SEO Audit
- Session Duration
- Sessions
- Share Of Wallet (SOW)
- Shares
- Shopify
- Shopping Ads
- Short Message Service (SMS)
- Short-Tail Keywords
- Showcase Ads (Google Ads)
- Similar Audiences
- Single Opt-In
- Site Map
- Site Speed
- Site Traffic
- Situation Analysis
- Skyscraper
- SlideShare
- Slideshow
- Slug
- Slumped Contacts
- Smart Campaign
- SMART Goals
- Smartphone
- Snapchat
- Social Account Management (SAM)
- Social Account Management Tools
- Social Account Plan
- Social Assets
- Social Bookmark
- Social Channels
- Social Collaboration
- Social Content
- Social CRM
- Social Engagement
- Social Intelligence
- Social Links
- Social Listening
- Social Media
- Social Media Community
- Social Media Conversations
- Social Media Marketing (SMM)
- Social Media Optimization (SMO)
- Social Media Tracking
- Social Monitoring
- Social Network
- Social Selling
- Social Selling Index (SSI)
- Social Sharing
- Socio-Economic Data
- Soft Bounce
- Software As a Service (SaaS)
- Source
- Source Report
- Spam
- Spam Complaint
- Sponsored Content
- SSL Certificate
- Stakeholder
- Story
- Storyboarding
- Strategic Statement
- Strategic Writing
- Strategy
- Structured Data
- Style Guide
- Subscribe
- Subscribed Audience
- Sweet Spot
- SWOT Analysis
- Tactics
- Tag
- Tangible Assets
- Target Bids
- Target Persona
- Targeting
- TBT
- Team Link
- Technical SEO
- Territory
- Testing
- Text Link
- The Snorkel/Scuba Method
- Third-Party Data
- Third-Party Data Analysis
- Thumbnail
- TikTok
- Time Management
- Timeline
- Timelines
- TIMITI
- Title Tag
- Title Tags
- TOFU
- Tone Of Voice
- Topic Targeting
- Topical Content
- Topics
- Total Order Value (TOV)
- Touchpoint
- Tracking
- Tracking Pixel
- Traditional Marketing
- Traffic
- Traffic Spikes
- Trans-Time Mapping
- Transactional Keyword
- Trend
- Tribe
- Trigger Event
- TrueView (YouTube)
- TrueView For Shopping
- TrueView In-Stream
- TrueView Video Discovery
- Trust Signals
- Tweet
- Twitter Card
- Twitter Moments
- Twitter Trend
- Typo Spam Trap
- Uniform Resource Locator (URL)
- Unique Selling Point (USP)
- Unique User
- Unique User Duration
- Unique Visitor (UV)
- Unique Visitors
- Universal Analytics
- Universal App Campaign
- Unsubscribe Rate
- Uplift Modelling
- Upselling
- URL
- URL Parameter
- Usability Testing
- User Experience (UX)
- User Intent
- User Interface (UI)
- User Journey
- User Satisfaction
- User-Generated Content (UGC)
- Username
- USP
- UTM
- Valuable Actions
- Vanity Metrics
- Version Control
- Video Aspect Ratio
- Video Interstitial
- Video On Demand (VOD)
- Video Posts
- Video Thumbnail
- View-Through Conversion
- View-Through Conversion Window
- Viewable Cost Per Thousand Impressions (VCPM)
- Viral
- Viral Content
- Virality
- Virtual Desktop Infrastructure (VDI)
- Visit
- Visual Display Banner
- Vlog
- Voice Search
