Conversion Rate Optimization (CRO)
Your business may have invested in a fancy web design to make it more attractive. However, attracting traffic to your website isn’t the end of the journey – you need to convert that traffic into leads and paying customers. Typically, a customer is considered as a ‘conversion’ when they take some pre-defined action, such as downloading a whitepaper, signing up for a newsletter, contacting the company for more information, or even making a purchase.
The percentage of customers that take a positive action is defined as the conversion rate, and landing page optimization is a fine science. By making changes and tracking the results, conversion rate optimization experts at your Markham Digital Marketing agency can fine-tune a web page for maximum impact.
In a nutshell, conversion rate best practice involves taking one element of a page at a time and tweaking it, before testing customer reaction against the original. For example, your business might test two different calls-to-action using a simple A/B test. Customers will be split between the two options and the conversions measured for each. When a statistically significant difference is found between the two, you can update the page so that all visitors see the stronger, more effective call-to-action. Often, this step will then be followed by further split tests and experiments, with the aim of making more improvements for even better results.
Normally, a page is tweaked and tested in many different areas – the headline, copy, images, and even the colour of the text. This tried and tested method is far superior to simple guesswork. Unfortunately, many businesses waste time and money on guessing. Often they diminish their conversion rates in the process without even realizing it.
Discover more about how small changes to your web pages can yield significant improvements in your conversion rates. Book a FREE WSI Comandix consultation today.
Maximize the Effectiveness of Your Website Design
At WSI Comandix, we are experts at optimizing websites, testing and improving their landing pages, so that even the same number of visitors yield more conversions and sales. This process means significant ROI improvements. If a complete website redesign is required for your business, our team will recommend the best way to approach it in a phased manner.
Conversion rate optimization requires a keen understanding of web page design and skilled effort, but by using your Markham web design specialists, you can make sure you get the best results. If your website is receiving traffic, but failing to see conversions, experiencing a high bounce rate or cart abandonment rate, then conversion rate optimization can offer significant benefits.
If your landing pages are not getting enough conversions, you need help of an experienced agency that is trained in Conversion Rate Optimization (CRO). Call WSI Comandix at (905) 475-3675 for more information about our Markham-based website design agency.