The ultimate all-in-one marketing glossary

Results on a search engine that have been paid for.

The idea that only two of ten things on a list are worth more than all of the other eight things put together.

A group of people who see or hear media or marketing materials but don’t actively interact with them.

A way to get to a website, a goal, or a place. Also, the format of a website’s address (URL).

PPC (pay-per-click) advertising allows search marketers to place ads in a prominent position on search engine results pages by bidding on specific keywords and terms. Google’s pay-per-click advertising platform is called Google Ads.

An external service that connects to your website and accepts credit card payments from site visitors.