Key Phrase
A search phrase. The keywords that advertisers choose are those that cause an ad to appear when entered by users. See also keyword.
- A/B Testing
- Abandonment-Rate
- Above The Fold
- Accelerated Mobile Page (AMP)
- Account
- Acquisition
- Action Plan
- Actions
- Active Client
- Active Media
- Activity Rate By Channel
- Ad
- Ad Auction
- Ad Blockers
- Ad Click
- Ad Exchange
- Ad Extension (Google Ads)
- Ad Extensions
- Ad Formats
- Ad Groups
- Ad Impression
- Ad Impression Arrival
- Ad Network
- Ad Platform
- Ad Rank
- Ad Saturation
- Ad Scheduling
- Ad Space
- Ad Unique User
- Ad Unit
- Adaptive Web Design
- Adobe Analytics
- AdRoll
- Ads Manager
- Advertiser
- Advertising Tag Line
- Advocates
- Affiliate Marketing
- Affiliate Publisher
- Affinity Audience
- Affinity Content
- Aggregated Curation
- Aggregated Posting
- Ahrefs (Tool)
- Algorithms
- Alphabet
- Alt Text
- Analytics
- Analytics Tool
- Anchor Text
- Annotations
- API (Application Programming Interface)
- App (Application)
- App Monetization
- App Store Optimization (ASO)
- Attribution
- Auction Buy
- Audience Attitude
- Audience Behaviour
- Audience Engagement
- Audience Insights
- Audience Levels Of Understanding
- Audience Listening
- Audience Reach
- Audience Research
- Audience Segments
- Audience Targeting
- Audiences
- Automatic Bid
- Automation
- Average Deal Size By Lead Source
- Average Order Value (AOV)
- Average Position
- Average Visit Duration
- Awareness
- B2B Content
- B2C Content
- Backlink
- Banner Ad
- Barriers To Entry
- Behavioural Analytics
- Behavioural Data
- Behind The Scenes (BTS)
- Benchmarking
- BERT
- Best Case
- Bid
- Bid Auction
- Bid Modifiers
- Bing
- Bing Webmaster Tools
- Black Hat SEO
- Blocking
- Blog
- Blogging
- Board
- Body Content
- Boolean Search
- Bottom Of Funnel (BOFU)
- Bottom Of The Funnel Customers
- Bounce Rate (BR)
- Brand
- Brand Advocates
- Brand Affinity
- Brand Ambassador
- Brand Awareness
- Brand Channel
- Brand Content
- Brand Engagement
- Brand Identity
- Brand Personality
- Brand Positioning
- Brand Purpose
- Brand Sentiment
- Brand Story
- Brand Storytelling
- Brand Values
- Brand Visibility
- Breadcrumbs
- Broad Match
- Broadcast
- Budget
- Budget, Authority, Need And Timeframe (BANT) Criteria
- Bumper Ad
- Business Goals
- Business Listing
- Business Objectives
- Business Value Proposition (BVP)
- Business-To-Business (B2B)
- Business-To-Consumer (B2C)
- Buyer Persona
- Buyer’s Journey
- Buying Cycle
- Buying Signal
- Calendar Sharing
- Call Ads
- Call To Action (CTA)
- Call Tracking Number (CTN)
- Campaign
- Campaign And Ad Groups
- CAN-SPAM Act
- Canonical
- Canvas Application
- Carousel
- Carousel Ad
- Cart Abandonment Email
- Cascading Style Sheets (CSS)
- Case Studies
- CASL
- Catalogue (Facebook)
- CCPA
- Channel
- Chatbot
- Chief Executive Officer (CEO)
- Chief Information Officer (CIO)
- Chief Marketing Officer (CMO)
- Chief Operating Officer (COO)
- Chief Security Officer (CSO)
- Chief Technology Officer (CTO)
- Chronological Curation
- Churn Rate
- Click
- Click Share
- Click-To-Call
- Clickthrough Rate (CTR)
- Client Lifecycle
- Cloaking
- Close Plan
- Commit
- Communication Style
- Community Density
- Community Management
- Community Of Interest
- Company Page
- Company Page Analytics
- Competitive Insights
- Competitive Landscape
- Competitive Research
- Competitor Analysis
- Competitor Monitoring
- Completed Download
- Connection
- Consideration
- Consumer Barometer
- Consumer Insights
- Container Tag
- Content
- Content Audit
- Content Calendar
- Content Creation
- Content Curation
- Content Discovery
- Content Distribution
- Content Exclusions
- Content Management
- Content Management System (CMS)
- Content Marketing
- Content Optimization System (COS)
- Content Personalization
- Content Repurposing
- Content Seeding
- Content Strategy
- Content Targeting
- Conversion
- Conversion Metrics
- Conversion Objective
- Conversion Rate
- Conversion Rate Optimization (CRO)
- Conversion Tracking
- Cookie
- Cookie And Privacy Policy
- Cookie Tracking
- COPE
- Core Web Vitals
- Cost Per Acquisition (CPA)
- Cost Per Action (CPA)
- Cost Per Click (CPC)
- Cost Per Conversion (CPC)
- Cost Per Download (CPD)
- Cost Per Engagement (CPE)
- Cost Per Lead (CPL)
- Cost Per Mile (CPM)
- Cost Per View (CPV)
- Crawler
- Crawling
- Creative Brief
- Creative Strategy
- Creator Marketplace
- Criteo
- CRM Dashboard
- Cross-Linking
- Cross-Posting
- Crossing The Chasm
- Cultural Trend Research
- Customer Acquisition Cost (CAC)
- Customer Detail
- Customer Engagements
- Customer Experience
- Customer Journey
- Customer Lifetime Value (CLV Or CLTV)
- Customer Persona
- Customer Relationship Management (CRM)
- Customer Testimonials
- Dashboards
- Data
- Dayparting
- Deadlines
- Deal Review
- Defined Audience Targeting
- Delivery Rate
- Demand Waterfall
- Demographics
- Description
- Desk Research
- Devices
- Digital Advertising
- Digital Advertising Audit
- Digital Audit
- Digital Brand Management
- Digital Channels
- Digital Crisis Management
- Digital Cross-Selling
- Digital Data
- Digital Display Advertising
- Digital Engagement
- Digital Formats
- Digital Insights
- Digital Marketing
- Digital Marketing Plan
- Digital Media
- Digital Messaging
- Digital Research
- Digital Sales Forecasting
- Digital Sales Leadership
- Digital Sales Messaging
- Digital Sales Strategy
- Digital Selling
- Digital Strategy
- Digital Territory Analysis
- Digital Upselling
- Dimensions
- Direct Mail Or Message (DM)
- Direct Marketing
- Direct Traffic
- Discovery
- Display Ads
- Display Network
- Display Partner
- Disruptive App
- Distilled Curation
- DMP (Data Management Platform)
- Domain Authority/ Domain Rating
- Domain Name
- Domain Name System (DNS)
- Double Opt-In
- Drive Product Recall
- DSP (Demand-Side Platform)
- Dual Screening
- Duplicate Content
- Dwell Time
- Dynamic Ads
- Dynamic Content
- E-A-T (Expertise, Authoritativeness, & Trustworthiness)
- Earned Media
- Ecommerce Revenue
- Ecommerce Transactions
- Email And Automation Marketing
- Email Deliverability
- Email Filtering
- Email Marketing
- Email Service Provider (ESP)
- Email Subscriptions
- Emotional Intelligence
- Emotional Response
- Employee Advocacy
- Empowered Customers
- Enablement
- Engagement
- Engagement Metrics
- Engagement Rate
- Entry Page
- Ephemeral Content
- ESP (Emotional Selling Proposition)
- Event
- Event Posts
- Event Tracking
- Evergreen Content
- Exact Match
- Executive Profile
- Executive Sponsor
- Exit Page
- Expanded Text Ad (ETA)
- Explicit Lead Scoring Metric
