The ultimate all-in-one marketing glossary

The proportion of people who opened and read your email.

A sales prospect that you want to monitor, engage with, and forecast.

A SAM metric for tracking the number of opportunities generated by various channels.

Third-party methodologies that improve CRM tools by guiding sales reps through a standardized sales process.

Google’s attempt to quantify a Google Ads account’s health by providing recommendations and a projection of their impact.

An unpaid listing on the SERP. Through SEO, the performance of an organic listing can be approved.