The ultimate all-in-one marketing glossary

A single message with identical content for all recipients.

Variations of the same message sent to people who fit the specified demographics.

Using banner ads to get a message across to a specific audience.

Online questionnaire tools. They provide quantitative data.

A phrase that refers to the unique thing that only you offer. It might be wisdom, insight, passion, or another quality.

A SAM metric that counts the number of opportunities that are in the stage ‘open’ out of all opportunities.