The ultimate all-in-one marketing glossary

Search engine or search platform results that are not paid for.

Website visitors that you have not paid for. They come from free sources of traffic.

Free traffic, engagement, or growth.

Communications that help information flow between an organization, its employees, and an outside audience.

A way to measure how ready and able a company is in terms of its people, processes, technologies, and data. Also see GROW.

A traditional way of marketing in which a company contacts an audience and sends out their message.