The ultimate all-in-one marketing glossary

The process of improving your site’s search engine rankings through things you do outside of the site.

A method of gathering information from social media users by directing them to a data collection landing page.

Posts on social media that help you sell more in your stores or online. They often have discounts or special deals.

A type of marketing in which all channels work together smoothly so that the user has a seamless experience.

A stage in the client lifecycle that indicates a prospect has become a customer and must be educated on the product’s value.

The process of making sure your website’s content is relevant and gives users a great experience.