The ultimate all-in-one marketing glossary

An application software that executes analytical processes and helps indicate whether an action performed by a business is impacting its goals.

A word or phrase visible as a clickable text of a link which provides context for readers and for search engines to understand the web page that is linked.

Small notes visible as speech bubbles at the bottom of Google Analytics graphs. They assist in tracking or recording any activity online or offline that happened on a particular date.

A set of tools or software interface that helps in developing and interlinking software for various marketing operations.

A small and specialized computer program designed to run on a mobile device.

Strategy to make money from a mobile app through ads, app downloads, and other promotion methods.