The ultimate all-in-one marketing glossary

The digital marketing process of optimizing apps to rank higher in the app store through targeted keywords, enhancing app creatives, and more.

A method used to identify the contribution of each marketing channel in your sales efforts and to assign a value to each action.

Also referred to as TrueView, it is an ad format where the advertiser pays only when a user decides to engage with the ad.

Emotions, beliefs, and experiences of a specific audience towards a particular product, person, or event.

The attitude of an audience towards a specific brand or category.

A metric that measures how a target audience directly interacts with a brand through different actions such as likes, comments, clicks, and shares.