The ultimate all-in-one marketing glossary

Ahrefs (Tool)

An all-in-one SEO software suite that comprises tools for keyword research, competitor analysis, link building, rank tracking, and website audits.

Algorithms

A mathematical set of rules that assist in providing the most relevant search results to users’ queries.

Alphabet

Google’s parent company that provides resources for ambitious projects ventured by Google and other smaller companies.

Alt Text

Short for alternative text, it is a written copy that appears in the place of an image that fails to load on a webpage.

Analytics

The process of collecting, measuring, and analyzing data on digital marketing performance on websites.