The ultimate all-in-one marketing glossary

A keyword setting for search engine advertisements that modifies when an ad is eligible to appear based on the keywords used in a search query.

A Twitter ad option that is appropriate for advertisers with a more flexible budget, as it automatically optimizes bids.

A quantifiable and attainable objective.

Measurement, in the context of engagement, refers to the ability to collect data, draw conclusions, and act on that data in order to improve the success of future engagements.

A media brief is a document that helps you choose which promotional channels and media should be utilized to deliver the material to your audience by analyzing audience statistics, budget, timing, content formats, and creative formats.

A plan outlining how to utilize paid media to achieve your marketing objectives.