The ultimate all-in-one marketing glossary

Displays a breakdown of traffic types, including paid, organic, and referral, for a specific traffic source.

A viral image that has been widely shared and copied across the Internet for its comedic value.

A message or comment that identifies another user by name somewhere within its text.

Sending direct messages to a brand or individual via SMS or chat functionality. Can also refer to the subject of an advertisement or other marketing materials.

A brief overview of the website that appears on the search engine results page (SERP). It is carefully crafted to convince the searcher that clicking on the link is worthwhile.

A statement within a web page’s HTML that provides essential information about the content. Search engines index a website using the information provided.