The ultimate all-in-one marketing glossary

Technology and software developed to more efficiently automate repetitive tasks.

Setting up workflows to carry out marketing tasks automatically, like sending out triggered emails.

A potential customer who expressed interest in a product before becoming a lead. This lead complies with the requirements, or standards, that were established by marketing.

A marketing strategy that spans all digital platforms, social media, and other places where your target audience spends time.

Combining various sources of information on a subject to develop an original viewpoint.

A summary of the five fundamental needs that motivate human behaviour: Physiological, Safety, Belonging, Self-Esteem, and Self-Actualization.