The ultimate all-in-one marketing glossary

A tool for sending personalized emails to a list of recipients. Each message contains the same type of information, but the individual content is unique.

Email marketing service and marketing automation platform.

A chance to reach a target demographic or market a previously unavailable product.

A calculated initiative to learn more about the tastes of a specific market segment.

Share of a market held by one or more companies, brands, or products.

Observable trends in a market.