The ultimate all-in-one marketing glossary

Delivery of a mobile ad unit to a user’s device based on that user’s precise location.

These are typically composed of three or more words and are often more specific.

A Facebook Ads audience type consisting of a group of users who are similar to another group of users.

A component of the client lifecycle indicating that a customer has ceased using your service or product.

Also known as Customer Lifetime Value, or CLV. An estimate of annualized revenue from a typical customer, used to project the long-term impact of a single sale.

The study of algorithms used by computer systems to perform tasks autonomously.