The ultimate all-in-one marketing glossary

A sales app that helps businesses analyze their digital sales strategies. The ‘Usage Reporting’ function generates graphs showing usage patterns, so you can track and analyze metrics over time.

The act of monitoring keywords, topics, individuals, and groups for the purpose of either engagement or research.

The practice of targeting potential customers in a specific area using a search engine’s index of local businesses.

Optimization for search engines catering to locally based companies.

A format of Google Ads that uses a pay-per-lead pricing model and is only available in certain locations and to certain types of businesses that have been verified by Google. These ads are managed on a platform outside of Google Ads.

The ability to target customers in a specific region with your advertisements.