The ultimate all-in-one marketing glossary

A Facebook ad setting that helps businesses target their messages to people most likely to respond to them. Also, a measurement of how often an ad or sponsored post was visited and clicked on.

A slang term referring to the worth of inbound links from one website to another.

A measure of a website’s popularity based on the quantity and quality of other websites that link to it.

Facebook posts that contain links to external websites.

The members of your LinkedIn network. Your network is comprised of your first, second, and third-degree connections, as well as members of your LinkedIn groups.

Groups on LinkedIn that focus on a particular subject and are overseen by administrators.