The ultimate all-in-one marketing glossary

The process of building relationships with customers throughout the entire sales process and the buyer’s journey. It focuses marketing and communication efforts on paying attention to prospects’ needs and meeting those needs by giving them the information and solutions they require.

Relationship-building with buyers in every phase of the sales funnel and throughout each step of the buyer’s journey.

A SAM metric that indicates how sales representatives are handling leads.

To assess the quality of each lead, prospects are compared against a set of criteria. Which communication is sent to which prospect is decided using the lead score.

A positive response to content on social media.

The process of cultivating incoming links in order to improve a website’s performance in organic search results.