The ultimate all-in-one marketing glossary

Customers who have had a positive experience with a brand and are loyal supporters of it.

Performance-based marketing where an affiliate, such as an external website, earns a commission for marketing another company’s product or service.

An individual who publishes affiliate ads on their website and earns a commission based on performance.

Users have shown interest in your product or service through their internet browsing behaviour.

Refers to the content that reflects values and beliefs that are common between the brand and its consumers. Its purpose is to retain existing customers and attract new customers.

Bringing the most relevant information on a topic into a single piece of content.