The ultimate all-in-one marketing glossary

A connection between two pages, elements, or documents on the internet.

A collection of commands utilized by web browsers to display and interpret page content.

A more recent and comprehensive version of HTML that includes sophisticated coding for features such as video and animation.

A method of data transfer over the internet.

Information gathered from studying a user’s ‘digital body language’, such as site browsing activity.

When a user views an advertisement on a website, social media platform, or mobile app.