The ultimate all-in-one marketing glossary

Your website’s main landing page.

A label that identifies a server on the Internet.

Coding that informs indexing search engines of a web page’s language.

A configuration text file used to redirect URLs that is placed in the server’s root directory.

The s in https indicates that the website is secure and has a certificate. 2014 marked the introduction of this ranking factor by Google.

Hummingbird is the parent algorithm that controls sub-algorithms such as PageRank, Penguin, and Panda. and it is constantly evolving. Hummingbird has made it easier for Google to comprehend the language people use when searching and has also paved the way for innovations such as voice search.