The ultimate all-in-one marketing glossary

A count of how many times an advertisement was displayed relative to the overall number of opportunities.

A measurement of the frequency with which an impression results in a conversion, where the number of conversions is divided by the number of impressions.

In-app advertisement Formats include traditional banners, video, and rich-media advertisements.

A display targeting option that enables you to show ads to individuals based on their recent search history who are actively researching a product to purchase.

A component of client lifecycles that indicates a client is no longer actively utilizing your service or product.

A hyperlink from an external website to your own. They provide credibility and page rank for organic search results. Also known as an incoming link or an in-link.