The ultimate all-in-one marketing glossary

An HTML element on a website that defines sections of content. It is often a larger font to help show users what the next section of text will be about.

Section titles that provide an overview of a web page’s content.

A graphical representation of web page engagement data that uses colours to indicate the activity level. Typically, dark blue represents low activity and bright red represents high activity.

A large image placed at the top of a web page to visually engage visitors and direct them to calls to action (CTAs).

A function of Instagram that allows you to save stories into categorized folders on your profile. This lets them remain visible for longer than the 24 hours a story is normally live for.

Interaction that causes data to be transmitted to a tracking solution (i.e. Google Analytics).