The ultimate all-in-one marketing glossary

Pinterest spaces containing collaborative boards with other users. They are frequently used to communicate ideas and plans.

Marketing in which every eye and ear receives the same stimuli.

A means of identifying a person or brand on social networking sites. Typically, the @ symbol comes before handles.

Permanent failure to deliver an email, where additional attempts will not be successful.

A keyword that summarizes the content of a tweet or social media status update that is clickable. Hashtags are a prominent element of many social media platforms.

Utilizing hashtags in marketing communications across social media platforms.