The ultimate all-in-one marketing glossary

The previous name for Google Business Profile, which was changed in 2022.

A Google Ads feature that identifies the optimal spend amounts for your campaigns in order to maximize conversions and campaign efficiency.

Google’s web service that enables website owners to check the indexing status of their web pages and optimize their website’s visibility.

A free Google extension for your browser. It verifies that your Google tags are correctly installed.

A Google tool that enables users to deploy and edit website tags in a single location.

Also known as “crawlers,” “robots,” and “search engine spiders,” Googlebot is Google’s method for discovering newly created or updated pages. If your website contains numerous broken links, redirect loops, and duplicate pages, it may be difficult for Googlebot to perform its duties.