The ultimate all-in-one marketing glossary

Google Business Profile

A Google platform that allows you to begin constructing your online presence. Additionally, it can be used to support an existing website.

Google Display Network

A platform for advertising that allows advertisers to serve video and display ads to over two million websites, reaching 90% of Internet users worldwide. The network is accessible on all devices.

Google Hummingbird

The primary Google search algorithm. It determines the ranking and ordering of search engine results.

Google Keyword Planner

A tool that allows a user to enter a keyword and receive a list of related keyword suggestions as well as search volumes for that keyword.

Google Merchant Center

A platform for uploading and managing store and product information that is accessible across multiple Google services.