The ultimate all-in-one marketing glossary

A major technology company specializing in services and products related to the internet.

A Google-developed online advertising platform.

A Google service that provides assistance with brand planning, media strategy creation, and reaching a larger or more diverse audience.

A Google program that allows website publishers to serve targeted advertisements based on the site’s content and audience. These advertisements are organized and maintained by Google.

A daily or weekly communication containing a collection of information on a particular subject.

Popular Google platform for measuring website, app, digital, and offline data use.