The ultimate all-in-one marketing glossary

The process of indicating where a tweet was created. It allows users to browse for tweets within a specified region.

Displaying advertisements to individuals based on their location.

A technology that enables advertisers to select a geographic point and construct a virtual fence around a radius of that point.  An advertiser could select a point representing the location of their business and transmit a specific advertisement to anyone within a 200-meter radius. Ads delivered via geofencing typically result in higher conversion rates and a greater return on … [Read more…]

A method for identifying the trends and behaviours of customers based on their location.

A technique for determining the percentage of users by country for a specific metric, such as unique users.

A metric used to monitor the quantity of valuable site actions, such as sales, leads, and downloads.