The ultimate all-in-one marketing glossary

A marketing technique that uses automation to send emails to users at the right time to lead them to a landing page or to encourage them to subscribe or make a purchase.

The measure of how many emails reach a recipient’s primary inbox.

A method to analyze incoming emails and organize them into specified categories based on a phrase or word to keep a user’s inbox free of spam.

A method of direct marketing that lets your business promote your product or service or share the latest updates to customers on your email contact list.

Technology companies such as Gmail or Outlook that provide integrated features for digital marketing through an email channel.

A marketing technique designed to allow users to opt in or sign up to receive email communications such as newsletters from your organization.