The ultimate all-in-one marketing glossary

An ad format that targets the audience with highly relevant and customized creative where the content, call-to-action, and promotion change according to the user’s behaviour.

A content piece that is unique to a user visiting a website. This can happen based on the information gathered through cookie tracking or web history.

An SEO term Google uses in its Search Quality Evaluator Guidelines to describe how trustworthy is the content of your website.

Free or organic means of promotion where influencers, PR, and consumers share your content or discuss your brand through word-of-mouth.

Income generated via affiliate marketing, online advertising, online sales, and subscription plans.

The buying and selling of products and services that take place online.