The ultimate all-in-one marketing glossary

The ability to recognize people’s emotions and to control and express your feelings with empathy. It helps in tackling a customer’s pain point.

Marketing effort that appeals to human emotion using joy, sadness, fear, and other feelings to a given stimulus.

The process of promoting your product, service, or brand through the voice of your employees that act as trusted advocates by sharing relevant, entertaining, and educational content.

Customers who are aware of your product or service and its price, features, and reviews. They are proactive and take complete control of their lives.

The process of providing digital marketers and sellers with the tools and resources to close more deals successfully.

Interacting with potential and existing customers via different digital channels to build relationships and close new deals.