The ultimate all-in-one marketing glossary

An email process where a user subscribes to emails and receives a confirmation email with a link to click and confirm the subscription.

The digital marketing method used to encourage users to recall or recognize your brand.

A software system that enables advertisers to manage multiple ad exchanges and data exchange accounts via one interface.

A tactic where marketers display targeted online ads while their audience is watching traditional mass media such as TV. This could include showing trending Twitter hashtags during breaking news events on live TV.

The presence of the same content piece on more than one website or multiple places on the same website.

The amount of time a user spends on your website before returning to their search result page where they came from.