The ultimate all-in-one marketing glossary

Visual enhancements in terms of shape, size, and delivery style to display a paid search ad of your business more prominently.

A group of ads that target a set of keywords focusing on your product or service.

Each time an ad is displayed on a search result page.

When a user visits a website after seeing an ad shown on behalf of the same site.

A digital platform that manages ad inventory between publishers and advertisers.

An online place such as Facebook where advertisers create ad campaigns and monetize visitor traffic through products or services they offer.