The ultimate all-in-one marketing glossary

A value that determines where your ad appears on a search result page compared to similar ads.

The overuse of ads in a particular audience segment up to a point when it becomes irrelevant.

The method of scheduling ads to display them automatically during certain times of the day.

A specific area within a website or an app reserved for displaying advertisements.

A metric that refers to the number of people visiting a website at least once in a given period.

A type of ad, such as a mobile banner, that incorporates creative assets into a mobile ad space.