The ultimate all-in-one marketing glossary

The process of determining the price and placement of digital ads on a certain ad network such as Google AdSense. Ad auction happens every time an ad is published on an ad network.

Software that prevents advertisements from being displayed on an app or webpage.

When a user clicks on the text or phone number of an ad, it is counted as an ad click.

A digital marketplace that enables marketers to buy and sell advertising space.

An ad feature that shows additional information about your business alongside your ad. It may include a phone number or a link to a specific subpage on your web page.

An extra piece of information shown alongside a paid ad to improve a user’s interaction with the ad.